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eager for air travel to be opened, it is important to open it up in a safe and responsible manner.”
“It can’t be a free-for-all, with anyone coming in. People will already be cautious and responsible when travelling, but let’s give people a chance if they want to travel,” says Tourism Business Council of SA CEO
“But we also have to look at countries where people still have money to spend.”
Alongside the notion of air bridges is the option of creating broader “tourism bubbles”.
While Australia looks set to keep its international borders closed until 2021 — despite the growing importance of its tourism industry — Australia and New Zealand are mulling a trans-tasman tourism bubble, which would allow relatively unrestricted travel between two neighbours that have been world leaders in containing the spread of coronavirus. Fiji and other tourism-dependent Pacific island nations are also lobbying to be included, arguing that supporting their tourism industry will be more beneficial to recovery than aid packages.
The same argument could apply in Southern Africa, with a regional tourism bubble quickly rebooting intra-african travel, a sector that is becoming increasingly important to SA’S tourism economy.
“Though Europe has always been our most important market, if you look at the past few years our strongest growth in network is on the African continent,” adds Paul van den Brink, project manager of the Wesgro Air Access Project. “The African market is important for us, so there are definitely opportunities for regional business.
“Regional travel is critical to SA opening successfully,” agrees Sean Kritzinger, executive chair of tour operator Giltedge Africa. “I believe there’ll be mutual pressure for all to open up borders internationally together.”
Trust in the Covid response of neighbouring countries is key, however, to avoid importing a new wave of infections. Key to the success of bubbles is including countries with a similar rate of infection, and virus control. And, perhaps, a dose of trust.
“There are some regional destinations that have handled the virus very well,” says Zweigenthal. “Most have relatively low Covid19 infections, so we think we could motivate operating between regional states, and as government feels more comfortable we could open further.”
“Regional travel is important, but we can do this concurrently with other markets overseas,” adds Tshivhengwa. “Start regional travel earlier than September, so that we can refine the processes.”
An argument against a slow, phased reopening is that without onward connectivity major airlines may not see the value in relaunching long-haul routes.
SA may fall behind
Onward connections are “a prerequisite for international carriers to resume services to
SA,” says Da Silva. “Failure to offer connectivity will lead to SA being bypassed, and losing its enviable leadership as an intercontinental hub.”
There is also the risk that SA may get left behind in Africa’s tourism recovery, if it waits too long before relaxing rules on air travel.
With both Tanzania and Rwanda already lifting restrictions on international flights, “it’ll only be a matter of time before other countries like Kenya and Uganda do the same,” says Kritzinger.
“Travellers have choices. We are not the only destination in the world people can travel to,” warns Tshivhengwa.
“We need to have a date for reopening so that we can start talking to clients, start preparing, and start protecting our forward bookings.”
While the government is stuck between the rock of rising infections and the hard place of a tourism economy on the ropes, international airlines whose SA services are on hold wait eagerly for a firm indication of when international borders may be opened.
“The sooner we can get clarity the better,” says Van den Brink. “We know from some carriers that they want to come back as soon as SA allows them to, so that’s good news. I also think others will come back, but with less frequency. That’s what we see on the global stage as well.”
And, ultimately, the market will deliver what customers demand. While the work towards airport protocols and creating international air bridges and travel bubbles is certainly a necessary step in reviving the beleaguered tourism industry, an equally important question is, simply: are we — are you? — ready to travel again.
Trust in the Covid response of neighbouring countries is key, however, to avoid importing a new wave of infections
Make the bubble bigger