It is only go­ing to get big­ger

Finweek English Edition - - Martketplace -

Red Dead Re­demp­tion 2 (RDR2) was re­leased on 26 Oc­to­ber. It is the lat­est game from Rockstar Stu­dios (mak­ers of Grand Theft Auto). First week­end sales for RDR2 are ex­pected to be around $500m, plac­ing the game in the same league as a ma­jor movie re­lease.The dif­fer­ence here is the long tail ef­fect of sales, as these ma­jor A-list games con­tinue to gen­er­ate size­able rev­enue for years to come. Other game stu­dios in­clude Ac­tivi­sion Bl­iz­zard and Nin­tendo. Top­ping the pile is Ten­cent, in which Naspers** owns a sig­nif­i­cant stake. Ten­cent has some trou­bles, with Chi­nese au­thor­i­ties re­strict­ing new games due to con­cerns of the im­pact on chil­dren play­ing them for hours on end ev­ery day. But this will be sorted in time. The growth in gam­ing, and hence game sales, is due to the kids of the 1980s who started gam­ing on com­put­ers. They are now adults with dis­pos­able in­come and many are still gamers. This in­dus­try is only go­ing to get larger, es­pe­cially with im­proved tech­nol­ogy mak­ing for in­cred­i­ble gam­ing ex­pe­ri­ences (and yes, I am hooked on RDR2).

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