hope one of the aspects of this issue you find most striking is the kaleidoscope of colour we’ve injected into it. From the breath-of-fresh-air dish on our cover all the way through to the ever-popular Trivia column (page 106), there is nothing “beige” about our message for the kick-off to 2019. And what better time than being on the brink of a new beginning to remind ourselves that colours are silent influencers in our daily lives, so much so that brands all over the globe have invested huge amounts of money into researching the psychological effects colour has on consumers.
In the article, “The Value of Colour Research in Brand Strategy”, published in the open-access journal Scientific Research Publishing, author Meagan K. Cunningham says: “The value of colour psychology is so important to marketing strategies that it has caused some corporations to spend millions of dollars to further distinguish themselves against competition with colour rebranding campaigns, and other corporations to take legal action against those who may threaten its brand’s trademarked colour. While some corporations choose to take advantage of colour research, those ones that do not can risk mediocrity.” The commercial arena of consumer behaviourial patterns aside, I love the simple profundity in the words of the late pioneer of abstract art, Wassily Kandinsky, who said: “Colour is a power which directly i nfluences the soul.”
As for the colours that affect the body? Well, we all know it’s with good reason doctors and dieticians advocate “eating the rainbow” regularly – but we’re not getting to the resolutions part of the New Year just yet, especially when there’s still so much fun to be had with wow-factor delights like our trend of the month terrine (page 26), cocktail-based dishes (page 78) and much more!
May I also take this opportunity to say that, in the vibrant pages we’ve put together this month – as well as those we will create in editions to come – my wish for the New Year is that F&HE colours your world with inspiration in the kitchen and beyond.
Here’s to you!