Mazda sees dramatic sales growth in SA
Mazda Southern Africa’s business results reflect robust growth for the 2017-18 fiscal year, with highest recorded vehicle sales since independent operations started in October 2014.
From April 2017 to March 2018, Mazda SA achieved sales volumes of 13 868 units resulting in growth of 13,5% year-on-year. Mazda’s market share rose to 2,5% from 2,2% in the previous year, in an industry which only grew 0,2% during the last fiscal year.
Of the total units sold, Mazda CX-5 and the Mazda3 are two of the company’s biggest sellers with 50% of the sales volume when combined. Mazda2 and Mazda CX-3 account for 46% of the sales volume, while the BT-50 and MX-5 represent the remaining 4%.
Mazda Financial Services, including the recent introduction of MFS Comprehensive Insurance, has also ensured that Mazda dealers can offer best-in-class services and products to customers. Mazda Financial Services grew by over 172% in the financial year just completed.
Mazda SA’s primary aim since independent operations began in 2014 has been to rebuild the brand on all fronts, including restoring Mazda resale values. This strategy is being achieved by forming strong relationships with dealers, suppliers and owners.
Mazda’s CX-5 is one of its best sellers.