Bell & Ross the official watch partner of Simola Hillclimb
Exclusive Franco-Swiss luxury watchmaker Bell & Ross has been appointed as the official luxury watch partner for the Jaguar Simola Hillclimb and will be the timepiece of choice for the 2018 motoring lifestyle event.
“We are delighted to welcome the Bell & Ross luxury watch brand to the Jaguar Simola Hillclimb family,” said Ian Shrosbree, managing director of Knysna Speed Festival, owner of the event. “The addition of Bell & Ross, which is globally recognised as a premium brand and involved in Formula One, is another step in helping us to further raise the profile of this award-winning event.
“Bell & Ross is part of the great Swiss watch-making tradition and draws its inspiration from the history of aviation, the search for the extremes and military specifications, to produce instruments of the highest quality. This fits in with our passion for organising and delivering the leading motor sport event in South Africa, an extreme one at that, and one that is fast developing international attention and appeal.”
Bell & Ross joins international brands Jaguar and Motul as partners to the 2018 Jaguar Simola Hillclimb. “Some professions, such as racing, require absolute precision. When success depends on perfect timing and every second counts, having a watch able to meet the most rigorous standards becomes absolutely imperative,” says Yushaa Desai, brand manager for
Bell & Ross South Africa. “Reliability, performance and resilience are essential for these special timekeeping instruments, and this is where Bell & Ross excels, making it ideally suited to the extreme performance nature of the Jaguar Simola Hillclimb.”