I­su­zu mu-X des­ti­ned for sub-Sa­ha­ran A­fri­ca

George Herald - Auto Dealer - - Nuus -

I­su­zu Mo­tors South A­fri­ca (Im­sa) an­noun­ced they will be en­te­ring the sports u­ti­li­ty vehi­cle (SUV) seg­ment with the in­tro­ducti­on of the po­pu­lar I­su­zu mu-X in­to the South A­fri­can and sub-Sa­ha­ran mar­ket in the se­cond half of the ye­ar.

The mu-X will be the first en­try in the SUV seg­ment for I­su­zu, sin­ce the in­tro­ducti­on of the Trooper and Fron­tier in 1992 and 1998, says Do­mi­nic Rim­mer, exe­cu­ti­ve of techni­cal ser­vi­ces.

“This gre­at pro­duct has found fa­vour with cu­s­to­mers a­round the wor­ld. It will ex­tend the I­su­zu pro­duct ran­ge and of­fer cu­s­to­mers an op­ti­on to choo­se be­t­ween the rug­ged and ca­pa­ble I­su­zu pick-up and a so­phi­sti­ca­ted I­su­zu SUV for both work and lei­su­re, en­su­ring they are ca­te­red for by the I­su­zu fa­mi­ly.”

The I­su­zu mu-X is a re­fi­ned yet ro­bust SUV and has a long, proud his­to­ry of per­for­man­ce sin­ce its first in­tro­ducti­on to the mar­ket in T­hai­land in 2013. The mu-X is cur­rent­ly sold in se­ver­al coun­tries which in­clu­de T­hai­land, Aus­tra­lia and the P­hi­lip­pi­nes, w­he­re it is the mar­ket le­a­der.

“We are ex­ci­ted a­bout the ad­di­ti­on of the mu-X in­to the I­su­zu port­fo­lio, of­fe­ring cu­s­to­mers an SUV o­ri­gi­na­ting from a s­trong brand that South A­fri­cans trust and know for its re­li­a­bi­li­ty,” Rim­mer says.

This su­pe­ri­or SUV will as­su­me I­su­zu’s rich DNA bac­ked by de­ca­des of ex­pe­rien­ce in die­sel en­gi­ne techno­lo­gy. The mu-X is po­we­red by I­su­zu’s pro­ven 3-lit­re en­gi­ne and pac­ked with acti­ve sa­fe­ty fe­a­tu­res.

The car-li­ke hand­ling with ex­cep­ti­o­nal ri­de com­fort is sup­por­ted by a 5-link re­ar sus­pen­si­on. In ad­di­ti­on, the se­ven-se­at con­fi­gu­ra­ti­ons with am­ple pas­sen­ger le­g­room pro­mi­se a com­for­ta­ble ri­de for the fa­mi­ly, w­het­her on ro­ad or off the be­a­ten track.

Rim­mer said the I­su­zu mu-X mo­del li­ne-up, spe­ci­fi­ca­ti­on and pri­cing will be an­noun­ced clo­ser to the ti­me of launch.

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