Isuzu mu-X destined for sub-Saharan Africa
Isuzu Motors South Africa (Imsa) announced they will be entering the sports utility vehicle (SUV) segment with the introduction of the popular Isuzu mu-X into the South African and sub-Saharan market in the second half of the year.
The mu-X will be the first entry in the SUV segment for Isuzu, since the introduction of the Trooper and Frontier in 1992 and 1998, says Dominic Rimmer, executive of technical services.
“This great product has found favour with customers around the world. It will extend the Isuzu product range and offer customers an option to choose between the rugged and capable Isuzu pick-up and a sophisticated Isuzu SUV for both work and leisure, ensuring they are catered for by the Isuzu family.”
The Isuzu mu-X is a refined yet robust SUV and has a long, proud history of performance since its first introduction to the market in Thailand in 2013. The mu-X is currently sold in several countries which include Thailand, Australia and the Philippines, where it is the market leader.
“We are excited about the addition of the mu-X into the Isuzu portfolio, offering customers an SUV originating from a strong brand that South Africans trust and know for its reliability,” Rimmer says.
This superior SUV will assume Isuzu’s rich DNA backed by decades of experience in diesel engine technology. The mu-X is powered by Isuzu’s proven 3-litre engine and packed with active safety features.
The car-like handling with exceptional ride comfort is supported by a 5-link rear suspension. In addition, the seven-seat configurations with ample passenger legroom promise a comfortable ride for the family, whether on road or off the beaten track.
Rimmer said the Isuzu mu-X model line-up, specification and pricing will be announced closer to the time of launch.