Land Rover celebrates 70 years
HUE is the very first Land Rover prototype that was shown at the Amsterdam Motor Show in 1948. It is a very short wheel base - an original 80-inch Land Rover with selectable four wheel drive.
Land Rover began as a utility vehicle at the end of the Second World War and grew to become the world’s favourite 4x4
Land Rover marked its 70th anniversary with a global broadcast celebrating the world’s favourite 4x4s and the people who love them. The broadcast starred the cars and the people who make and drive them, paying tribute to seven decades of adventure, humanitarian aid and hard work across classes and cultures around the world.
The milestone birthday was celebrated with the date when the first Land Rover made its debut at the Amsterdam Motor Show in April 1948. Land Rover began as a utility vehicle at the end of the Second World War and grew to become the world’s favourite 4x4, with more than seven million sold in seven decades.
Prof Ralf Speth, Jaguar Land Rover CEO, said, “Land Rover was born with the launch of a single vehicle. Today our family of SUVs is testament to the spirit of innovation that has characterised Land Rover for seven decades.
Our family of Defender, Discovery and Range Rover models provides unrivalled capability, versatility and luxury, giving us the perfect foundation for another 70 years of success.
“Land Rover is so much more than the most capable all-terrain vehicles. It connects people through a passion for adventure and for making more of our world. From our employees to customers and enthusiasts, this family makes Land Rover special.”
A vehicle line-up including HUE: the first prototype Land Rover, the original two-door Range Rover and the seven-seater Discovery, as well as expedition-proven models from across the decades, will share the stage at the Land Rover Classic Works in Coventry. The current range, including the sectordefining Range Rover Evoque and Velar SUVs, will also be featured as Land Rover celebrates its lifelong status as a favourite of royalty, celebrities and politicians.
The year of 70th celebrations includes the showing of one of the vehicles from the start of the story. Land Rover has renovated the world’s most significant unrestored model – one of three preproduction vehicles from the original Amsterdam launch.
It will take the stage alongside its closest modern relative – an exclusive 405PS Defender Works V8. Only 150 of these powerful 70th edition models will be produced and each of the specially engineered V8 derivatives will be built by Land Rover Classic’s team of expert engineers.