Dat­sun ce­le­bra­tes mi­les­to­ne

George Herald - Auto Dealer - - News -

Dat­sun South A­fri­ca is ce­le­bra­ting 50 mont­hs in South A­fri­ca with a spe­ci­al e­di­ti­on Dat­sun GO and a vi­sit to its roots in Bot­ha­vil­le.

“It’s hard to be­lie­ve t­hat mo­re than four y­e­ars ha­ve pas­sed sin­ce we re-en­te­red South A­fri­ca with the af­for­da­ble Dat­sun GO. Sin­ce then, we ha­ve ex­pan­ded the ran­ge with the lar­ger GO+ and GO+ Pa­nel Van, with se­ver­al ad­di­ti­o­nal mo­dels on the ra­dar,” says Des Fen­ner, ge­ne­ral ma­na­ger of Dat­sun in South A­fri­ca.

To ce­le­bra­te its success in South A­fri­ca, Dat­sun is laun­ching the Dat­sun GO Spe­ci­al Ver­si­on. It is ba­sed on the Lux spe­ci­fi­ca­ti­on le­vel and in ad­di­ti­on fe­a­tu­res a blu­e­tooth and USB-e­na­bled au­dio-sy­stem, sil­ver and blue de­cals on the bo­dy­work and sil­ver accents in­si­de the ca­bin.

“Our mar­ket re­se­arch shows t­hat Dat­sun o­w­ners va­lue their vehi­cles’ af­for­da­bi­li­ty and e­a­se-of-ser­vi­cing a­bo­ve all el­se. Ma­ny o­w­ners gra­du­al­ly per­so­na­li­se their vehi­cles and it is spe­ci­fi­cal­ly for them t­hat we ha­ve cre­a­ted the Spe­ci­al Ver­si­on,” Fen­ner says.

The Dat­sun GO is South A­fri­ca’s reig­ning cost-c­ham­pi­on. Ac­cor­ding to the an­nu­al Kin­sey Re­port, which ranks vehi­cles by the cost of their ser­vi­ce and re­pair parts, the Dat­sun GO is the most af­for­da­ble vehi­cle to main­tain, re­pair and run in South A­fri­ca.

A first e­di­ti­on of the Dat­sun GO will be on dis­play at the wor­ld-re­no­w­ned Dat­sun and Nis­san mu­seum in Bot­ha­vil­le. He­re, car col­lec­tor F­reek de Kock has built up a col­lecti­on of ra­re and spe­ci­al Dat­sun and Nis­san mo­dels t­hat re­mains un­ri­val­led out­si­de of Nis­san’s own vehi­cle mu­seum in Ja­pan.

“We ha­ve o­ver 200 mo­dels at our mu­seum, of which ma­ny are in pris­ti­ne con­di­ti­on, whi­le ot­hers are in dif­fe­rent sta­ges of re­sto­ra­ti­on,” says De Kock. “We al­ways look for­ward to wel­co­ming fel­low ent­hu­si­as­ts and Dat­sun fans, es­pe­ci­al­ly du­ring the an­nu­al Nam­po (Na­ti­o­nal Mai­ze Pro­du­cers’ Or­ga­ni­sa­ti­on) show held out­si­de of to­wn.”

A­mong the ma­ny cars on dis­play are per­fect­ly re­sto­red ver­si­ons of e­very Dat­sun and Nis­san Sky­li­ne GT-R, from the first GT-R Ha­ko­su­ka to the cur­rent R35 Nis­san GT-R. The col­lecti­on al­so in­clu­des se­ver­al ver­si­ons of the Dat­sun SSS Cou­pé, the Dat­sun 1200 Cou­pé and beau­ti­ful­ly re­sto­red ver­si­ons of the 240Z.

“Alt­hough the Dat­sun brand re­tur­ned to South A­fri­ca just o­ver 50 mont­hs ago, our roots run deep in South A­fri­ca. For ma­ny, a vi­sit to the Nis­san and Dat­sun mu­seum in Bot­ha­vil­le is the per­fect way to re­kind­le the pas­si­on for the Dat­sun brand,” says Fen­ner.

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