AA wants to trans­form SA to­wing in­du­stry

“We are com­mit­ting our­sel­ves to en­s­u­re trans­for­ma­ti­on in our sec­tor”

George Herald - Auto Dealer - - News - MOTORING STAFF

As a brand highly re­spected for its va­lu­es of ho­nesty and in­te­gri­ty, the Au­to­mo­bi­le As­so­ci­a­ti­on (AA) that an­noun­ced on 13 Ju­ne it is ta­king a po­si­ti­on re­gar­ding the ap­pa­rent de­te­ri­o­ra­ting sta­tus of the to­wing in­du­stry in the coun­try and how to fix it.

S­pea­king with the AA’s in­du­stry part­ners at a me­dia brie­fing in Mid­rand, the as­so­ci­a­ti­on’s CEO, Col­lins K­hu­ma­lo, said the to­wing in­du­stry has de­ve­lo­ped an un­for­tu­na­te re­pu­ta­ti­on for being non-in­clu­si­ve, re­sis­tant to trans­for­ma­ti­on and lacking cu­s­to­mer fo­cus.

“We are com­mit­ting our­sel­ves to en­s­u­re trans­for­ma­ti­on in our sec­tor and hold our­sel­ves and our part­ners ac­coun­ta­ble to the South A­fri­can pu­blic through a ser­vi­ce char­ter,” ex­plai­ned K­hu­ma­lo.

The ser­vi­ce char­ter out­li­nes four key a­re­as which the AA be­lie­ves are es­sen­ti­al to fix the in­du­stry’s re­pu­ta­ti­on:

Al­ways being a­vai­la­ble to mem­bers and cu­s­to­mers;

En­su­ring mem­ber and cu­s­to­mer sa­tis­facti­on is a pri­o­ri­ty;

Being ac­coun­ta­ble to mem­bers and cu­s­to­mers;

Va­luing its part­ners and sup­pliers.

“An im­por­tant e­le­ment of how we will o­pe­ra­te going for­ward is through dri­ving trans­for­ma­ti­on in our in­du­stry. We will do this by as­sis­ting pre­vi­ous­ly dis­ad­van­ta­ged to­wing com­pa­nies with skills trai­ning, de­ve­lop­ment plans and a fair and e­quit­a­ble al­lo­ca­ti­on of in­co­me,” says K­hu­ma­lo.

“With this char­ter, we are en­coura­ging our in­du­stry col­le­a­gues to join us in ma­king me­a­ning­ful and sus­tai­na­ble chan­ges. This in­du­stry must chan­ge and we are ta­king the first steps.

It’s a mo­ve we think is to the be­ne­fit of e­ver­yo­ne in this sec­tor but, mo­re im­por­tant­ly,

AA CEO Col­lins K­hu­ma­lo signs the AA ser­vi­ce char­ter.

Newspapers in Afrikaans

Newspapers from South Africa

© PressReader. All rights reserved.