Land Ro­ver ce­le­bra­tes 70 y­e­ars in sty­le

George Herald - Auto Dealer - - News - A­NI­CA KR­Ü­GER

Part of Land Ro­ver’s ce­le­bra­ti­ons of its 70th an­ni­ver­s­a­ry was mar­ked with a 70-car pa­ra­de at the re­cent­ly con­clu­ded Good­wood Fe­s­ti­val of S­peed to pay ho­ma­ge to the brand’s B­ri­tish her­i­ta­ge. The first Land Ro­vers we­re built just af­ter the Se­cond Wor­ld War. At the ti­me of its 50th an­ni­ver­s­a­ry, it was es­ti­ma­ted that mo­re than two-thi­rds of all the­se work­horses e­ver ma­nu­fac­tu­red we­re still in re­gu­lar or dai­ly use.

Ot­her fes­ti­vi­ties e­ar­lier in the y­e­ar in­clu­ded a mass gat­her­ing of Land Ro­vers in Ju­ne, in Ger­ma­ny. To ce­le­bra­te, 632 vehi­cles set a new Guin­ness Wor­ld Re­cord in Bad Kis­sin­gen, Ba­va­ria, with the lar­ge­st e­ver pa­ra­de of Land Ro­vers.

Mo­re than 1 500 cu­s­to­mers and fans joi­ned the re­cord-bre­a­king 7,4km pa­ra­de, be­a­ting the re­cord of 516 Land Ro­vers set in Por­tu­gal in 2014. The Bad Kis­sin­gen pa­ra­de fe­a­tu­red a wi­de ran­ge of mo­dels in­clu­ding ma­ny clas­sic De­fen­der mo­dels. T­hey we­re ac­com­pa­nied by Land Ro­ver Dis­co­ve­ry, Dis­co­ve­ry Sport and F­ree­lan­der mo­dels and the com­ple­te Ran­ge Ro­ver li­ne-up: Ran­ge Ro­ver, Ran­ge Ro­ver Sport, E­vo­que and Ve­lar.

El­se­w­he­re in the UK, Land Ro­ver and the Lon­don De­sign Mu­seum are in­vi­ting vi­si­tors to ta­ke a se­at to com­me­mo­ra­te 70 y­e­ars of the Land Ro­ver brand.

The a­tri­um se­a­ting at the Lon­don Mu­seum has been re-up­hol­ste­red with 18 o­ri­gi­nal ma­te­ri­als u­sed in Land Ro­vers from 1948 to 2018 for a Ma­te­ri­al In­no­va­ti­on in­stal­la­ti­on.

The in­stal­la­ti­on in­clu­des the o­ri­gi­nal fa­bric from the first Land Ro­ver (1948), the cloth de­sig­ned with Sir Paul S­mith for his spe­ci­al e­di­ti­on Land Ro­ver De­fen­der (2015) and an in­no­va­ti­ve, sus­tai­na­ble tex­ti­le de­ve­lo­ped by K­va­drat for the Ran­ge Ro­ver Ve­lar (2017) as a pre­mi­um al­ter­na­ti­ve to le­at­her.

Vi­si­tors are in­vi­ted to dis­co­ver and ex­pe­rien­ce the dif­fe­rent qua­li­ties of the­se au­then­tic fa­bri­cs

- a chan­ge from the u­su­al “don’t tou­ch” ru­le at mu­seums.

Land Ro­ver ce­le­bra­ti­on at Good­wood.

The very la­test in­te­ri­or of the Ran­ge Ro­ver Sport has an in­no­va­ti­ve and sus­tai­na­ble fa­bric.

The first Land Ro­ver and its o­ri­gi­nal in­te­ri­or fa­bric.

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