Bleach, please

Bring plat­inum hair back from the dead

Glamour (South Africa) - - Contents -

there are more than a few per­ils to go­ing plat­inum. It’s ex­pen­sive, its high main­te­nance and – worst of all – it looks fan­tas­tic, on just about ev­ery­one. The non-colour comes off so cool that bleach blond has swept the na­tion, leav­ing a dry, dam­aged trail of de­struc­tion in its wake. (Bleach has that way about it).

Whether you’re go­ing plat­inum or re­hab­bing your strands, or you want to move on, we’ve got your game plan.

How to main­tain plat­inum strands

No mat­ter what our hair tex­ture was be­fore, bleach puts your hair firmly in the ‘coarse, rough and dry’ cat­e­gory. First and fore­most, you need an ul­tra-mois­tur­is­ing, deeply-hy­drat­ing mask, says Christina Cessna, the colourist be­hind Kar­lie Kloss’ icy plat­inum locks. Look for one with the words ‘re­pair­ing’ and ‘strength­en­ing’ on the la­bel; a blend with nut but­ters and heavy oils – like ar­gan and olive – is your best bet, and you want a thick one (they’re usu­ally in tubs). TRY [2] ORS Ar­gan Oil Hair Strength­en­ing Hair May­on­naise (R43.95).

Sub in the mask for your reg­u­lar con­di­tioner, and scale back sham­poos to three times a week (even fewer for kinky hair, which is typ­i­cally more frag­ile to start with). Grease is no longer an is­sue, celebrity colourist Rita Hazan says you want those oils to travel down your hair when you brush it. An oil like [3] In­dola Innova Glam­orous Oil Gloss (R272) adds ex­tra shine.

One big thing to avoid? Too much ker­atin. While prod­ucts like [1] Palmer’s Co­conut Oil Deep Con­di­tion­ing Pro­tein Pack (R25.95) keep your hair strong through the bleach­ing process, use them only once ev­ery cou­ple of weeks af­ter­ward. The pro­tein builds up the bonds in your hair, which ini­tially give your hair the strength to with­stand bleach, but too much pro­tein makes your hair rigid and brit­tle.

To keep your colour as bright as pos­si­ble, Rita, who does Solange Knowles’ plat­inum, swears it’s all about a gloss. Also, try pur­ple-tinted sham­poos, con­di­tion­ers and masks, such as [4] NAK No-yel­low Sham­poo (R420) and [5] NAK Blonde Plus Con­di­tioner (R225), which will bal­ance out yel­low tones that cause dull­ness and brassi­ness.

How to leave it

It’s the worst-case sce­nario: you’re sham­poo­ing your hair in the shower and your strands feel weirdly slimy. That means your hair is close to snap­ping. In rare cases, re­peated bleach­ing can break hair, and that gummy tex­ture is the tell­tale warn­ing sign. Your hair­line and crown will be the first to go, so if you no­tice hairs there stick­ing up, amp up your mask us­age and book a bond­ing treat­ment, like Olaplex, L’oréal Smart­bond or Sch­warzkopf Fi­bre­plex (from R545), with your stylist – the treat­ment brings back strength by re­build­ing your hair’s bonds. Buy a silk pil­low­case to stop break­age (it makes a big dif­fer­ence, says Christina), and cre­ate an exit strat­egy, be­cause you’re go­ing to need to cut back on the bleach.

“[The eas­i­est step] is to just dye your hair a dif­fer­ent colour,” says Rita. Grow­ing out plat­inum is hard to do, es­pe­cially if you want to avoid a stark strip of roots. To ease the tran­si­tion, Christina rec­om­mends high­lights to help blend the fresh roots. “Just pre­pare your­self, it’ll take about a month af­ter ditch­ing the plat­inum be­fore your hair colour starts look­ing and feel­ing nor­mal again.” The things we do for the love of good hair.

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