Get the look
Now that you have the rules to live by, here’s how to make them work for your closet.
How to make the new rules work for you
Trend analyst Nicola Cooper shares the ins and outs of fashion trend forecasting.
WHAT’S YOUR FAVOURITE TREND THIS SEASON?
My personal favourite, so far, is the ‘brand revert’. Many fashion brands that were popular during my childhood are making a reappearance, bringing back great memories and a sense of nostalgia.
WHAT’S YOUR LEAST FAVOURITE TREND?
I don’t have a least favourite. For me, all of them are, at the very least, interesting. But I think it’s important for many people to understand that you don’t have to adopt every trend that exists.
WHAT’S THE DIFFERENCE BETWEEN A FAD AND A TREND?
A fad is a short term burst of extreme attention. A trend is usually something that has a lifespan, and is a development based on the circumstances of the past and the present. A trend has patterns or elements which can be tracked and forecasted into the future.
WHAT DOES IT MEAN TO BE A TRENDSETTER?
A trendsetter is someone who assists in the driving of a trend, like the media, celebrities, influencers and innovators. These groups of people make up the smallest percentage of the trend trajectory industry and are constantly changing, and creating new, innovative and unique ideas in fashion.
WHAT ADVICE WOULD YOU GIVE TO ASPIRING FASHION TREND ANALYSTS?
Trends aren’t based on what you enjoy. Trends are about everything else except your own emotions or preferences. As a starting point in the field, try to keep still, observe, listen, document and understand as objectively as possible. People are incredibly fascinating, and once you begin to enjoy the aspect of observation you’re o to a great start.
(1) Sunglasses Colette by Colette Hayman R300 (2) Drawstring trousers The Fix R300 (3) Rope-handle bag Joy Collectables at Spree.co.za R379 (4) Blouse Country Road at Woolworths R1 099 (5) Wedge heels Prada R18 900 (6) Drop earrings Zara R249 (7) Court heels Ted Baker R2 600 (8) Frill dress Witchery R1 799 (9) Feather earrings Next.co.za R129 (10) Ankle-strap heels Footwork at Spree.co.za R569 (11) Jumpsuit Zara R679 (12) T-shirt Rebel Republic at Spree.co.za R75 (13) Hoop earrings Cotton On R149 (14) Flare trousers Diane von Furstenberg at Net-a-porter.com R10 025 (15) Cold-shoulder dress Ted Baker R3 580 (16) Block heels Mr Price R180 (17) Tote Joy Collectables at Spree.co.za R349 (18) Suede bag Gucci R33 700