Get the look

Now that you have the rules to live by, here’s how to make them work for your closet.

Glamour (South Africa) - - Contents -

How to make the new rules work for you

Trend an­a­lyst Nicola Cooper shares the ins and outs of fash­ion trend fore­cast­ing.

WHAT’S YOUR FAVOURITE TREND THIS SEA­SON?

My per­sonal favourite, so far, is the ‘brand re­vert’. Many fash­ion brands that were pop­u­lar dur­ing my child­hood are mak­ing a reap­pear­ance, bring­ing back great mem­o­ries and a sense of nos­tal­gia.

WHAT’S YOUR LEAST FAVOURITE TREND?

I don’t have a least favourite. For me, all of them are, at the very least, in­ter­est­ing. But I think it’s im­por­tant for many peo­ple to un­der­stand that you don’t have to adopt ev­ery trend that ex­ists.

WHAT’S THE DIF­FER­ENCE BE­TWEEN A FAD AND A TREND?

A fad is a short term burst of ex­treme at­ten­tion. A trend is usu­ally some­thing that has a lifes­pan, and is a de­vel­op­ment based on the cir­cum­stances of the past and the present. A trend has pat­terns or el­e­ments which can be tracked and fore­casted into the fu­ture.

WHAT DOES IT MEAN TO BE A TREND­SET­TER?

A trend­set­ter is some­one who as­sists in the driv­ing of a trend, like the me­dia, celebri­ties, in­flu­encers and in­no­va­tors. Th­ese groups of peo­ple make up the small­est per­cent­age of the trend tra­jec­tory in­dus­try and are con­stantly chang­ing, and cre­at­ing new, in­no­va­tive and unique ideas in fash­ion.

WHAT AD­VICE WOULD YOU GIVE TO ASPIR­ING FASH­ION TREND AN­A­LYSTS?

Trends aren’t based on what you en­joy. Trends are about ev­ery­thing else ex­cept your own emo­tions or pref­er­ences. As a start­ing point in the field, try to keep still, ob­serve, lis­ten, doc­u­ment and un­der­stand as ob­jec­tively as pos­si­ble. Peo­ple are in­cred­i­bly fas­ci­nat­ing, and once you be­gin to en­joy the as­pect of ob­ser­va­tion you’re o€ to a great start.

(1) Sun­glasses Co­lette by Co­lette Hay­man R300 (2) Draw­string trousers The Fix R300 (3) Rope-han­dle bag Joy Col­lecta­bles at Spree.co.za R379 (4) Blouse Coun­try Road at Wool­worths R1 099 (5) Wedge heels Prada R18 900 (6) Drop ear­rings Zara R249 (7) Court heels Ted Baker R2 600 (8) Frill dress Witch­ery R1 799 (9) Feather ear­rings Next.co.za R129 (10) An­kle-strap heels Foot­work at Spree.co.za R569 (11) Jump­suit Zara R679 (12) T-shirt Rebel Repub­lic at Spree.co.za R75 (13) Hoop ear­rings Cot­ton On R149 (14) Flare trousers Di­ane von Fursten­berg at Net-a-porter.com R10 025 (15) Cold-shoul­der dress Ted Baker R3 580 (16) Block heels Mr Price R180 (17) Tote Joy Col­lecta­bles at Spree.co.za R349 (18) Suede bag Gucci R33 700

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