Pan-African beauty
Featuring Silava June
Silava June is the force behind Bryanston-based S+AVA, a fully-organic range
made with sustainable ingredients that’s leaving it’s mark in the industry.
How did you start out?
For years, I struggled to find the right products for my hair and skin. After doing some research, I realised that because of the ingredients that had been used to make each product. I made homemade products to combat my hair and skin problems – which my mother jokingly referred to as ‘cooking’. My father leads a clean lifestyle, which influenced my gravitation towards organic and all-natural ingredients. I oered samples to my colleagues, who told me they’d be willing to buy my products if they were available in a store. Then, I sold my products on Instagram (@sava_organics) and received positive feedback. I’ve set up an online store and my products are now stocked at local retailers in Joburg and Pretoria.
Who develops the range?
My background in organic farming research gave me the basic tools to come up with the formulas. There was a lot of trial and error; it took time, practise and consumer feedback.
After my company received start-up funding, we could then approach one of the best cosmetic scientists in the country to help us test and perfect our product range.
What were the challenges?
Gaining consumer trust was challenging because the products we stock are new to the market. We had to put a lot of resources into education and marketing.
From a production point of view, it was dicult to find suppliers who were willing to sell the smallscale orders that allow for a start-up’s cost-lean budget.
What inspires you to be successful?
Freedom, in terms of how I manage my time, creativity and finances. S+AVA also allows me the freedom to pursue a balanced and holistic life.
What percentage of your products are organic? S+AVA currently stocks 22 products, 19 of which are made from certifiedorganic ingredients. The remaining three products are all-natural, and are made with certifiedorganic ingredients.
S+AVA’s growth boils down to the eectiveness of our products. Our returning customers have reported vast improvements in their skin and hair. This isn’t surprising, as the results organic products achieve are five times faster than that of their natural and synthetic counterparts.
S+AVA aims to produce a fully-organic range, made from sustainable ingredients that are free from harmful substances such as pesticides and growth hormones.
What goals have you set for your business?
To be the go-to organic skin and haircare company for women and men from all walks of life. This year, we’re looking to break into international markets.
For stockists or to buy online, visit savaorganics.com.