Melted Butter
Living by the personal beauty mantra ‘new hair, still me’, the striking Melted Butter babes, Kim Jordan, Dj Carly O and Lee-Why, in collaboration with Black Sun Media and Ask Amy, are taking over the customised-bold-wig-colour scene, one wig at a time.
HOW IT ALL BEGAN
Melted Butter (MB) was born of R10 000, a couple of wig courses, an Instagram account, a hairstylist who understood my vision and a killer design team. I was inspired by years of panic and anxiety after my hair started shedding, thinning and breaking due to excessive salon bleaching and colouring. Hot pink was my go-to hue for six years. I touched it up regularly, and I was 100% convinced this would be my look forever – until I decided to dye it black, hoping it would make me look more sophisticated. It was a decision I regretted almost immediately because I had to re-strip my hair to get back to my signature pink. The horror of my uncalculated decisions soon hit me when I looked back at old photos and realised much of my hair had broken off, leaving it almost half the length it used to be. This completely broke my spirit. Wearing wigs changed all of that. My hair has never been healthier, and I can change its colour whenever I want. With MB, so can you.
STANDING OUT IS KEY
We have no boundaries when it comes to colour, style or technique. We’ll pull an all-nighter if it means we’ll make our clients’ dreams come true. All our products are handmade, custom-coloured, ethical and designed by us. This includes our packaging. Every detail counts and we consider each and every unit a work of art, which is why we mustn’t rush. We’re also inspired by our clients’ ideas and their personalities. We find out what they like before we make recommendations. We ensure our clients receive a product that’s completely ready to use
from the get-go, with all the accessories they need, such as a wig-application kit.
The thing I don’t like about buying products online is that you either have to rely on YouTube to teach you how to use it or spend more money on salon visits when you realise you can’t do it yourself. Our products are ready-to-wear, preplucked, carry our signature style, and come with instructions and links to tutorials. We offer postsale assistance, supported by Ask Amy, who’s active on social media and email throughout the week. We regularly update clients with tips and tricks, as well as offering them advice.
VERSATILE TARGET MARKET
Melted Butter products are for everyone, from matric dance students to party girls, and from office babes to CEOs, moms, brides, vacay baes, influencers, travel addicts, the LGBTQIA community, and anyone experiencing hair loss or battling with health complications. Our wigs are the answer for every person who wants a good hair day or a versatile do, without commitment or damage.
THE SERVICE
A team of overthinkers, we consider and calculate everything to create products that are not just to our standard, but that impress our customers, in terms of the whole experience. If so much as one hair is out of place, it’s either removed or corrected.
MB is an experience and customer service is our top priority. We’ve given people a way to enjoy hair and colour, the commitmentfree and cost-savvy way. Now you can put down the peroxide, put all those bob and fringe regrets to sleep and look however you want, whenever you want, damage-free. I think that’s a beautiful, healthy thing.
INNOVATIONS TO COME
We are always playing around with colour. Since our inception, we’ve come up with four of our own colouring techniques, which we’ll be sharing on our online blog. A new MB hairdye range will launch soon, which includes colours I, personally, haven’t seen on the shelves before. The best part is, the dye is suitable for human hair and MB Lux Fibre wigs.
THE NUMBER ONE COLOUR CODE
The most important rule about colour: be upfront and honest. If the result is unachievable and it could damage your hair, beyond repair, say so.
OUR CUSTOMERS’ NEEDS
Natural hairlines, light colours that salons can’t achieve and high-density hair. Our human-hair range is handmade to suit the client’s needs. The hairlines are natural, and we colour and treat the wigs over a few days to avoid damage and to achieve the perfect shade. We hand make our MB Lux range exactly to the client’s specifications.
TOP SELLERS
The MB Lux range is extremely popular because it’s affordable and looks organic (the wigs don’t look synthetic). Signature pink and white units from our 12a human-hair range are trending.
THE BRIGHT FUTURE
We’re busy closing pop-up deals that are currently on the table. We’re hoping to have a physical presence, nationwide, before the end of the year. Our international client base is growing, too. Although we’re happy being online, we’ll be opening our own signature MB House that SA clients will be able to walk into and feel the magic of Melted Butter. For more info, visit ilovemeltedbutter.com