Some of the ranges

go! Platteland - - ENTREPRENEURS -

• Bed Bath Body: a re­tail range sold only in the Schoe­mans’ shops (in Hilton, Parys and Jo­han­nes­burg)

• Franse Chateau and Reukkas­teel: two Afrikaans ranges

• A decor range: pic­ture frames, mir­rors, soaps and can­dles

• 0-7 range: No. 5 (Fresh Fig) sells well ev­ery­where, in all the ranges, but No. 4 (Bloom, with a cit­rus-blos­som base) and No. 6 (Sun­rise, more earthy) do not sell well any­where, even if dis­counted by 50%

• JJ Man: men’s range: white men don’t buy much; In­dian men don’t hes­i­tate to spoil them­selves (or the women in their life)

• # range: This range, sold in dark­brown bot­tles, was a big suc­cess ev­ery­where but in Hilton. The Schoe­mans fig­ured out that the pack­ag­ing re­minded Hilton’s re­tirees of medicine bot­tles; when they changed it, the prod­ucts flew off the shelves.

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