Jan­nie’s ad­vice

go! Platteland - - ENTREPRENEURS -

THINK TWICE BE­FORE YOU MAKE A FI­NAN­CIAL DE­CI­SION “It’s ex­pen­sive to rent re­tail space – there are all kinds of ex­tras like prop­erty and other taxes, and wa­ter and elec­tric­ity. These days, I ask for a com­plete breakdown of the costs be­fore I sign any ren­tal agree­ment.”

SHOW YOUR FACE “It is a priv­i­lege to work from home and be cre­ative, but it’s im­por­tant to spend time in the shops on a reg­u­lar ba­sis. You have to know what’s go­ing on and get to know your cus­tomers.”

FIND OUT WHAT THE MAR­KET “There are many seem­ingly in­signif­i­cant things you don’t think about, but if you ask your cus­tomers they will tell you what both­ers them.”

TREAT YOUR EM­PLOY­EES WELL “When it’s an em­ployee’s birth­day, we have a braai for every­one.” SUR­PRISE YOUR CUS­TOMERS “The con­cept store Merci in Paris, for in­stance, changes the look of its en­tire ground floor ev­ery six weeks.”

EN­JOY IT “This is our play­ground – we can be cre­ative in our own way.”

GET YOUR PRIC­ING STRAT­EGY RIGHT “Peo­ple have a price in mind of what a good prod­uct should cost; if some­thing is con­sid­ered too cheap, a lot of peo­ple won’t buy it.”

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