Golf is the new Golf.
Think about this.You cannot entertain a customer on a three-hour sweaty mountain bike ride.And you cannot look more ridiculous than entering a coffee shop at 7am in high tech cycling kit you can barely walk in.
The top golf clubs in South Africa have been re-inventing themselves for the last decade, and trade is booming.Their business concept realisation is simple.They are no longer golf courses, but luxurious, affordable multi-faceted family and corporate entertainment venues. Pop into one of these venues Wednesday through Sunday and this is what you will see: ▶ Full car parks. ▶ Friendly service and helpful staff. ▶ Golfers getting ready to play. ▶ Wives and children at the pools and / or play areas. ▶ Graduation functions on the go. ▶ Weddings being planned. ▶ Corporate brunches; lunches or meetings on the go. ▶ Wood fire pizza ovens firing up, and the bar/terrace welcoming all to stay, play and have a wonderful day.
In short, our top golfing real estate has realised they offer the ultimate family entertainment area that is safe, relaxing, welcoming and appeals to the whole family. Can anyone remember the old days? ▶ “Sorry Sir, you can’t tee off, you don’t have long
socks on!” ▶ “Sorry Sir, you can’t come into the bar, you are
wearing jeans.” ▶ “Sorry Sir, you gentlemen are too loud, please
keep it down.” ▶ “Sorry Sir, children aren’t allowed and please ask
them to stop making a noise.” Not only are those days dead, clubs that didn’t move with the times and realise this years ago are also DEAD!
Think about this. Not one new course has opened in the last decade that isn’t cart compulsory or doesn’t have 60 carts or more in their fleet.Why? $$ bills: 30 000 rounds at an average R160 per player per cart generates an additional R4.8 million turnover per annum that none of these destinations can be without.
Golf carts with high-end GPS systems have been the fastest growing revenue stream (second to green fees) the last decade. Now we have lithium-powered electric scooters (February) which enable clubs to offer their customers exciting innovations alongside the cart.These bikes will never replace it, but are the perfect accessory for today’s market, cool, hip and fun to ride.