Sartorial street style,
Tommy Hilfiger and Lewis Hamilton present Tommyxlewis Collaborative Collection
TRAVELLING TO FASHION CAPITAL MILAN, Tommy Hilfiger and five-time Formula One World Champion Lewis Hamilton presented their Fall 2019 collaborative collection at a one-night only TOMMYNOW Tommyxlewis experiential event. THE
event, hosted at the
Società del Giardino, celebrated the collaborative capsule line that fuses Lewis’ fashionforward street vibe with Tommy Hil ger’s all American essence. Styles were brought to life during a dynamic presentation that featured a diverse cast of models on multi-level platforms set against in nity mirrors.
e collection establishes a clash between stylish classics and outdoor functionality, with streetwear and tailored silhouettes alike, reimagined in sustainable fabrications and unique details. It’s a collection where tracksuit meets turtleneck and polar eece pairs with shiny twills, and warm burgundy and neutral tones contrast with exploded checks and bold red-blue tie-dyes.
e signature “LH” logo is reimagined into a more minimalistic expression that continues to celebrate the American designer’s iconic ag and the British racing driver’s initials. is is a collection best described as all terrain, with an ease and diversity that can be styled for everyone. e Autumn 2019 Tommyxlewis collection is available in
more than 65 countries.
South African rapper and record producer Riky Rick interviewed Tommy Hil ger on the importance of collaboration and brand longevity.
R: Why are collaborations so important to the Tommy Hilfiger brand?
TH: I think when you bring new ideas into a brand, it energises the brand and I want to always stay relevant. So as opposed to just hiring a great face to represent the brand, having true authentic involvement is a win-win. It’s a win for the artist that you collaborate with and it’s a win for us. R: Collaboration is not a new concept to Tommy Hilfiger.
Who are some of your favourite artists that you’ve worked with? TH: Too many to name! Britney Spears, Usher, Lenny Kravitz, David Bowie, Beyoncé, Snoop Dogg, Pu Daddy, Swiss Beatz, Alicia Keys, Mick Jagger and the Rolling Stones. We’ve really been involved with musicians and the music industry, whether its sponsoring concerts, dressing an artist for a music video or for shows, we’ve always maintained that involvement.
R: Everyone wants to do collaborations these days based on an individual’s social media profile, but what draws you to certain figures?
TH: First of all, I think that a person has to be a person that we want to
be associated with and if we like certain attributes like their music, acting, their sport and how they perform – it’s all the better. We don’t want to just hire a person that has a beautiful face, it needs a meaning behind it.
R: Tommy Hilfiger is essentially an American brand that is celebrated worldwide, how do you manage to keep a global relation with everyone around the world specifically focusing on Africa and South Africa?
TH: Keeping the brand relevant and fresh, otherwise it gets boring and you don’t want to wear a brand that’s boring. You want the quality, t and style and you want to wear a brand that has a reputable global presence.