GQ (South Africa)

Embracing individual­ity

Designer Steve Madden has revolution­ised the shoe industry, merging years of experience with unique and creative designs

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Inspired by rock and roll and his new york roots , his vision to provide on-trend women and men with an outlet to express their individual­ity is innovative, daring, and inspiring.

Steve’s innate understand­ing of trends and unparallel­ed willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion. He has expanded the STEVE MADDEN brand into a true lifestyle and destinatio­n for footwear, handbags and accessorie­s, sold in over 80 countries worldwide.

GQ: Having been in the business for so long, do you still find yourself learning new things or having new experience­s?

SM: Yes, I have had so many new digital experience­s. It’s made me realise things are so different now and there is so much to learn. Thank god I work with people who know so much about it.

GQ: In 2017 you had a ‘self-made’ roundtable of entreprene­urs that showcased your passion to give back – why do you love such platforms?

SM: It’s a big thing of mine to connect. I had a terrible start in my 20s, I was really messed up and I was lucky to find a career on my own. There are a lot of kids in their 20s, or younger people in general who are struggling. If I am able to help I’d like to.

GQ: What are the core values of the brand? SM: Trend and style.

GQ: Global shoe domination is the name of the game and you are currently leading the victory pack. What has been the secret to your designs having universal appeal?

SM: Relentless­ness and eternal vigilance.

GQ: What have been some of the inspiratio­ns behind your designs?

SM: So many things inspire us it’s hard to put it on one thing, we are very interested in what’s going on in the world right now.

GQ: You’ve persevered to grow your brand and show what exactly you are made of – what drives you?

SM: We want to keep making the best shoes we can, that’s always been the goal.

GQ: Do you have any superstiti­ous beliefs or self-imposed rules by which you live?

SM: Yes I do, it’s a work ethic, really. I believe if you take care of the small things the bigger things will fall in place.

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