Expert tips on building a brand

01 Define your mission and who your target market is.

02 Define a new category – try not to compete in the same narrative as everyone.

03 Create a new lane for yourself.

04 Pitch your ideas to specific people/ stakeholders versus only spreading them on social media.

05 Follow up and produce consistently.

06 Be highly creative. 07 Measure your success by the guiding document and strategy you set out against in the beginning.