GQ (South Africa)
HENNESSY CHAMPIONING THE EXCEPTIONAL SINCE
You’re anything but average and that’s why, like Hennessy, you should never stop and never settle – an innovative brand that stays true to its ethos
TASTE THE RICH HISTORY OF COGNAC
The roots of the world’s bestselling cognac can be traced back to the Cognac region in Southwestern France. Cognac is created by double distilling wine, primarily from harvested Ugni Blanc grapes, in copper stills to create Eau-de-vie (water of life) that is then aged in oak barrels and blended according to strict rules in order to protect the craft, as has been done for centuries.
At Hennessy, The Master Blender, together with the Tasting Committee meet every morning at 11am to select the
Eaux-de-vie to be aged in the very best barrels. Each year the Committee tastes around 10 000 Eaux-de- Vie from the Hennessy reserve – the largest in the industry. Once they reach the point of elegance, they are blended by Renaud Fillioux de Gironde, the 8th generation Master Blender to achieve the excellence and consistency that is associated with Hennessy cognacs such as Very Special, V.S.O.P Privilege and X.O. Founded by Richard Hennessy in 1765, who later partnered with the Fillioux family as the master blenders, their unwavering commitment to quality now spans eight generations. A celebrated and sophisticated cognac, Hennessy continuously pushes boundaries and has captured the hearts of gamechangers across generations.
THE STORY BEHIND HENNESSY V.S.O.P PRIVILEGE
In 1818, the Prince of Wales, a cognac connoisseur and the future King George IV of Great Britain, personally requested a ‘Very Superior Old Pale’ from the House of Hennessy. The new classification ‘V.S.O.P’, created by Hennessy as a first for the industry, became a benchmark for all Cognac makers as a sign of elevated quality and aging. Reflecting the selection of firmly structured Eaux-de-vie, with subtle French oak tannins and balanced aromas of tobacco, candied fruit, cinnamon and clove, V.S.O.P is not only great in cocktails but is also a brand that can be found in the best bars and night clubs around the world.
V.S.O.P is the choice of hiphop royalty, vanguard creatives (who the brand collaborates with frequently) and other pioneers shaping culture by pushing the boundaries of what’s possible. Embodying perfection and potential, Hennessy has been toasting the exceptional since its inception. Contemporary and creative, it’s a brand that appeals to the irreverent, the dreamers, the movers, and the change-makers.