The art of craft
We gathered some of Joburg’s most creative artists to explore the next chapter in the Tabac Original journey
With a 60-year history of creating Worldrenowned grooming products, Tabac is no stranger to celebrating the individual. This year, the collection gains a fresh burst of energy with the introduction of the all-new Tabac Original Craftsman, created for men of action who take matters into their own hands.
To dig deeper into the Craftsman story, we held an exclusive unveiling event at Joburg’s Truffles in the Park restaurant on 31 October. Guests enjoyed a delectable summer harvest dining experience, punctuated by a create-your-own cocktail experience and fiery musical performances by Terrence Mckay, DJ
King Ice, and La-based rapper, Gin.
Nkosiyati Khumalo led a lively conversation with producer, entrepreneur, and Tabac brand ambassador Thapelo Mokoena on what being a craftsman means to him. ‘Being an ambassador means I’m able to represent this big idea of the craftsman,’ he said.
‘My journey as an artist complements the craftsman journey – and it allows us to celebrate ourselves as nuanced individuals. It’s about defining greatness on our own terms.’