I PITCH. YOU PITCH. WE ALL PITCH

Any time you influence anyone to do anything – hire you, promote you, marry you – you’re pitching them on a course of action. If you can’t pitch, you can’t influence, and if you can’t influence you’re powerless. The greater the difference you want to make in the world, the greater the pitch you need to be able to make. Gandhi, Mandela, Mother Teresa – these icons made a difference because they knew how to pitch to people about the difference they wanted to make. You’re holding the blueprint of a winning pitch in your hand. May you use it to pitch your difference so that you can make an even bigger difference!

1. Recognise that the ability to pitch isn’t inborn; it’s acquired.

2. Be willing to try and fail; that’s how you grow. 3. Practise pitching as much as possible. 4. Establish clear goals. 5. Seek feedback from partners or team members.

6. Realise that everyone can learn to be great at pitching.

7. Have fun!

Given that the best way to learn is to do, I strongly recommend that, as you learn about each aspect of a winning pitch, you apply it in practice. Ideally, film yourself. In the extensive training and coaching I do on my programme, I find that the most valuable learning comes from people seeing themselves in action. You’ll almost immediately see what needs to be improved. Now, let’s get pitching!