BUILD IT, AND THEY WON’T COME

Remember the immortal idea from Kevin Costner’s Field of

Dreams? “If you build it, they will come”? It’s a lie.

If you build it – and here’s the kicker – if you pitch it better than anyone else, then and only then, will they come (maybe).

If you’re anything like me, you’re passionate about your products and services. You want to make a real difference in your customer’s lives. You’ve spent a lifetime going from good to great. News flash: great is not good enough.

For real business success, it’s not good enough to be great at what you do. You have to be great at pitching what you do. In fact, you have to be even better at pitching what you do than doing what you do.