Jason WIDENER
The Erewhon VP on the next-level groceries for “radiant living”
LA'S CULT HEALTH FOOD MINI CHAIN EREWHON HAS BEEN THE BLEEDING EDGE OF WELLNESS , attracting t celebrities like Jake Gyllenhaal and the Goop queen herself, Gwyneth Paltrow. So we asked VP Jason Widener, who started as a tonicbar barista, about what we should be stu ng into our eco-friendly totes. AS TOLD TO MARI UYEHARA
1. Reishi
A medicinal mushroom that’s been used for thousands of years, it’s revered. It’s very calming but [also] raises consciousness and cognitive functioning.
2. Herbs cordyceps
It’s amazing for energy. It helps you absorb more oxygen. Athletes use it. It’s great for the immune system. With different types of mushrooms, you [get] a compounding effect.
3. Dragon fruit
It’s a prebiotic. People use it in smoothies, and it feeds good bacteria and the body’s microbiome. 4. Pumpkin seed oil
When I get off my oils, I can feel it. Pumpkin seed oil is great for your prostate because it’s so high in minerals. There’s a consensus [that] there are parasites in your body. This oil is antiparasitic – it’s going to help get rid of that. 5. Blue-green algae
Your body detoxes naturally, but because of pollution and food today, our livers and kidneys are overtaxed and our blood needs cleansing. 6. Quinton
Phytoplankton bloom is a pure source of food for whales. It’s highly nutritious and detoxifying. 7. Wild venison
Anything wild that forages on foliage is sustainable, clean meat. For example, Maui Nui venison is an invasive deer native to Hawaii. 8. Spirulina
Almost a complete food that’s alkalising, liver-detoxifying and blood-building. It has chlorophyll, the blood of the plant, which gives you micronutrient energy. 9. Sprouted almonds with maca, chlorella, and ashwagandha
Nuts are easier to digest after sprouting because they’re more enzyme-rich and bioavailable.
Erewhon’s immunity bone-broth tonic This potion highlights immune-system-supporting turmeric and reishi to chase away the winter sniffles.
1 ¼ cup organic-beef bone broth
6cm piece of fresh turmeric
½ Tbsp lemon juice, about ¼ of a lemon ½ Tsp reishi powder
⅛ Tsp ginger juice
⅛ Tsp Himalayan salt
Optional: ½ Tbsp beet juice
Whisk all ingredients together in a small pot over medium-low heat until heated through, about three minutes. Strain before serving, if desired.