Absolut Vodka distillery, sweden

Absolut Vodka is the third biggest spirit brand in the world, and all the 99 million litres produced every year are made in Skåne, southern Sweden. Over one kilogram of wheat is used in each bottle of Absolut, all of it grown locally. The wheat is milled, blended into a mash with water for three hours, yeast is added, and the mash then ferments for 48 hours, after which the alcohol level is 10%. The mixture is then continuously distilled, and the resulting fine spirit is 96%. It then moves to a bottling plant and is diluted to 40%. The warehouse in Åhus contains up to 13 million bottles at a time. This shot is part of a project in collaboration with human science strategic consultants RED Associates.