It’s not easy

You might even fail more than you succeed. So many things are happening in our lives daily that it’s easy to lose sight of what matters.

I often reflect on what’s been happening in my life, only to realise that I’ve been stagnating, or worse, dropping the ball(s).

Scolding yourself doesn’t help. Instead, find ways to remind yourself to stay on track. A few months ago, a friend of mine, Richard Mulholland, sent me an email about some of his favourite backpacks. At the time, I was about to travel to Europe and was in the market for a backpack. So, I visited a site he’d recommended. I loved what I saw until I got to the price tag. Disappointed, I left.

But by using retargeting cleverly, the site followed me everywhere I went online for the next few weeks. Smart advertising kept it top of mind long enough for me to cave in and buy one of those backpacks. You see, marketers know that retargeting works. How will you retarget yourself to address the things that need your attention?