NEW BUSINESS LESSONS From THE 0.001%

Thomas Barrie takes a look at what we can learn from the wealthiest people in the world, including kylie Jenner, bill gates and elon musk

you Know this already...

But don’t share your every angry, idle thought with Twitter. Whether it tanks your company’s stock (@Elon...) or simply makes you a laughing stock, leave it to the professionals.

remember, if you invest in medical technology, you’re not profiteering

Research needs funding and you don’t have to match Bill Gates dollar-for-dollar to contribute.

rip Bricks and mortar

Facebook will allow half of its employees to work from home permanently, and where tech leads, others follow...

automation is a doubleedged sword

Amazon’s machine-learning algorithms were disrupted by a spike in the global demand for hand sanitizer and masks. Maybe the machine uprising’s further off than we think...

deliver Bad news in person

Wetherspoon boss Tim Martin tried to furlough his 43 000 employees then told them to get new jobs at Tesco... over video. Never a good look.

reconsider the customerfacing ceo

Sir Richard Branson, Stelios Haji-ioannou and Mike Ashley will tell you there’s leading from the front and then there’s taking the brunt of a force-12 shitstorm. So go easy with the personal platforming...

find your market Before you produce your product

You can invent the world’s greatest ventilator, but if there’s no one to sell it to all you’ll end up with is a R427 million R&D bill (or a new design for hairdryers...).

‘executive chairman’ is the new ‘semiretired’

Don’t call it a day once you’ve finished being CEO. Just create a new, higher rung on the ladder and, like Bob Iger at Disney, keep on climbing.

possessions distract you

After publicly announcing he would “own no house”, Elon Musk put his five California homes up for sale. Even by