The new rules of entrepreneurship

HERE’S GQ’S GUIDE TO NAVIGATING THE NEW ENTREPRENEURIAL LANDSCAPE

What do Disney, Whatsapp, Microsoft and Airbnb have in common? They all started during downturns. And when the unthinkable becomes normal, setting up a business not only seems a viable option but also attractive: 2020 has created a land of opportunities for those shrewd enough to seize them. The crucial thing you need is what Dr Dre calls “hustle” – the work-all-angles trait he credits with his rise to music business near-billionairedom. Want to tap into your own hustle? Then put down the Jobs biography, turn off the Guy Raz podcast and go do