The seventh circle of street cred for sneakerheads

When the worlds of sneakers and toy figures collide, the result is nothing short of cool, credible and collectable

famous artist and designer michael lau is otherwise known as the ‘Godfather of Toy

Figures’. Based in Hong Kong, his work is highly sought after and admired for its ironic, often whimsical, style and graphic nature – we’re talking the seventh circle of street cred for sneakerheads and collectors alike. This month, we’re excited to announce his exclusive collab with Puma, which sees him bring a collection to life through commentary on the design process itself, inspired by the creation of a product, capturing everything from jotting down his initial ideas to manufacturing errors. Think pencil-mark graphics, graph-paper prints and vibrant multicoloured overlays. Apparel and accessories complement the collection.