An Epic Collaboration
GQ partners with global tech giant Samsung to prove you can take magazine-quality images with a smartphone
WHAT DO YOU GET WHEN
the world-leading lifestyle brand
GQ partners with global tech giant Samsung? Magic, right?
GQ South Africa shot its cover and main fashion feature with a smartphone for the first time in the magazine’s history. And not just any smartphone, but the Samsung Galaxy S21 Ultra.
‘Once I got my hands on the Samsung Galaxy S21 Ultra, I knew this collaboration was not only historic; it was a great fit,’ says
GQ Editor-in-chief Molife Kumona. ‘The device takes Gq-quality images and videos, so from then on
I was sold.’
Famed photographers Austin Malema and Philly Mohlala shot Prince Kaybee and our main fashion feature, capturing young people who’re leaders in creativity and innovation for our creative issue, which drops just in time for Youth Month.
Malema was impressed by the Galaxy S21 5G Ultra’s powerful quad-camera, which has a 108MP wide sensor and a 12MP ultrawide camera. ‘It’s armed with raw shooting skills and supports 12-bit raw files [used by photographers who want the utmost control over and quality from their images to capture a more dynamic range for detailed highlights and shadows],’ he says.
‘It’s armed with raw shooting skills and supports raw files’