Glenfiddich x Mzukisi Mbane’s Grande Composition AWARDWINNING SINGLE MALT SCOTCH WHISKY BRAND,
To celebrate the launch of its Grande Couronne, Glenfiddich has collaborated with South African designer Mzukisi Mbane
Glenfiddich, is collaborating with international artists from 19 countries in 2021 to celebrate the launch of its Grande Couronne whisky with a new creative series, The Grande Composition.
The focus of this series is a global, cross-cultural reimagination of the brand’s Grande Couronne bottle design, created by French artist Jeancharles Deserve.
Grande Couronne is a 26-year-old luxury, premium whisky, the latest star added to Glenfiddich’s revolutionary Grand Series lineup, which features single malt whiskies that are opulent and elevate occasions and celebratory moments.
Glenfiddich chose Mbane, a self-taught fashion designer born and raised in Khayelitsha and the owner and head designer of the Afro-futuristic luxury brand Imprint ZA, to create his signature South African interpretation of the Grande Couronne filigree.
Mbane, famous for consistently paying homage to his African identity with his designs and celebrating femininity, shared that Imprint ZA’S reinterpretation of the Glenfiddich Grande Couronne filigree was influenced mainly by the brand’s concept of crowning the moment with Grande Couronne.
‘The filigree with gold lines represents my Nguni heritage, known for its geometric tribal prints and patterns. At the central point of the pattern is the crown, symbolised by women standing together, holding hands, and boldly wearing their natural hair in styles inspired byafrican tribes,’ he says.
Glenfiddich plans to launch
The Grande Composition digital hub in September to allow visitors to connect with the artists and their designs, behindthe-scenes content and the Glenfiddich Grand Series.
‘The Grande Composition allows us to tap into a global network of artistic mavericks whose creative authority and finesse will produce beautiful interpretations of the Grande Couronne bottle design,’ shares Glenfiddich Global Brand Director Claudia Falcone.