Pacific state of mind

SKYY Vodka has collaborated with a collective of experts – including a water sommelier, chemist and professional bartender – to add a twist of character to their vodka

The San Franciscobased brand, known For making Smoothtasting Vodka

with one of the lowest levels of impurities worldwide, has once again returned to its roots to shatter standards in its category.

Now made with water enhanced by Pacific minerals sourced from the San Francisco Bay Area, and filtered through California limestone, the latest iteration of its award-winning liquid has evolved to cater to a new generation of vodka drinkers — those who gravitate towards lighter, fresh-tasting drinks, and who choose brands with authentic stories tied to their place of origin.

In response to soda water’s emergence as consumers’ favourite mixer, the new SKYY Vodka blend is the perfect base for a fresh-tasting vodka and soda water.

The collective discovered the unique, superior twist that Pacific minerals bring to vodka. This results in a liquid that’s fresh and clean on the nose with a hint of fruit and toasted grain, coupled with a pristine, smooth taste on the palate, designed to add character to any cocktail experience and pair perfectly with soda water and a squeeze of grapefruit.

The refreshed packaging design is evocative of San Francisco’s natural character. The new bottle features a sophisticated, sleek appearance with a lighter, more natural blue tone, ripples and ridges that reflect the waves of the Pacific Ocean and a restyled white logo.

It’s a natural progression of the SKYY brand, a more upscale expression that retains key elements of the original, iconic blue bottle.

‘At SKYY, we saw soda water emerge as the number one mixer globally, which we recognised as an opportunity to transform the vodka category by offering our consumers something unique and in direct response to their evolved preferences for lighter, cleaner and freshtasting drinks,’ says Julka Villa, Managing Director of GSM Spirits for The Campari Group.

‘Together with our collective, we created a liquid that expresses itself across all elements of our brand. It’s with great pride that we announce the new evolution of SKYY, a refresh inspired by the natural, coastal resources of our home city that our team has worked meticulously to perfect.’

The new identity and packaging design will roll out across all SKYY Vodka 750ml bottles, and SKYY Infusions Raspberry, Passion Fruit, Pineapple, Peach, Cherry and Citrus.

All that’s left for you to do is make this exciting vodka blend your drink of choice this summer.