#4 Collaboration
Why wait for trends from Europe when they can be conceived, designed and made right here?
For Airloom’s Rose Bradshaw, this is the driving force behind their Edit series of rug collaborations with local artists. “We love African stories told through limitededition, functional artworks created by our most talented designers. Airloom’s most recent collab is with Masonwabe Ntloko in a range entitled ‘Ilifa Lethu’ which translates to ‘Our Inheritance’.