pure CRE­ATION

Fol­low­ing the suc­cess of its iconic L’Eau d’Issey, Issey Miyake con­tin­ues the tra­di­tion of bril­liant wa­ter-in­spired fra­grances with its new­est of­fer­ing, L’Eau d’Issey Pure Nec­tar de Par­fum

House and Leisure (South Africa) - - View - TEXT JUANA PARATHYRAS PHO­TO­GRAPH SUP­PLIED

THE HIS­TORY

Very few fra­grances have changed the face of per­fumery or heav­ily in­flu­enced trends. Cue Issey Miyake’s now clas­sic L’Eau d’Issey, re­leased in 1992. Not only was this flo­ralaquatic hy­brid hugely pop­u­lar, mostly thanks to its wear­able and trans­par­ent notes, but the sleek, min­i­mal­ist pack­ag­ing de­sign also sig­nalled a change in how we saw per­fume bot­tles. A new era dawned in which gaudy, ex­ces­sive and heav­ily em­bel­lished bot­tles trans­formed into dis­creet ob­jects of lux­ury.

THE SCENT

Con­tin­u­ing the in­spi­ra­tion be­hind the orig­i­nal fra­grance – cap­tur­ing wa­ter in its most nat­u­ral state – L’Eau d’Issey Pure Nec­tar de Par­fum can be de­scribed as rare, pure and el­e­gant. In essence, it at­tempts to har­ness the mo­ment a flower blooms and yields a drop of fra­grance in the purest per­fume… its nec­tar.

THE NOTES

Clas­si­fi­ca­tion: woody-flo­ral

TOP SWEET PEAR ACCORD

Juicy and crisp, pear brings a fresh­ness to the top notes. It works well to add a gus­ta­tory el­e­ment to the scent, which, in turn, works well with rose, thanks to a com­mon­al­ity found be­tween the two com­po­nents.

MID­DLE ROSE ES­SEN­TIAL, HONEY AND LIMPID AQUATIC ACCORD

To ex­press the idea of nec­tar, the com­bi­na­tion of rose and honey yielded a new as­pect to the juice. The sea­wa­ter com­po­nent is still present with the aquatic accord that adds an al­most trans­par­ent ef­fect to the fi­nal scent.

BASE CREAMY SANDALWOOD, CASHMERAN ACCORD AND AMBERGRIS

Sandalwood holds the flo­ral, hon­eyed el­e­ments of the heart notes while the skin-like cashmeran and ambergris ac­cords blend to­gether the woody facets of the scent for a del­i­cate, warm fin­ish.

THE BOT­TLE

Cre­ated by US de­signer Todd Bracher and in­spired by the shape of a drop – the quin­tes­sen­tial im­age of wa­ter – the bot­tle re­flects the pure­ness that the fra­grance em­bod­ies, tak­ing on a cop­pery pink glow as if it has been dipped into ra­di­ant rose nec­tar.

ISSEY MIYAKE L’EAU D’ISSEY PURE NEC­TAR DE PAR­FUM R1 790 (RSP FOR 90ML EDP), WOOLWORTHS.CO.ZA, REDSQUARE.CO.ZA

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