Originating from Canada and already disrupting the beauty industry worldwide, The Ordinary appears to be the most interesting new skincare brand of the 21st century
Offering high-end, cutting-edge formulations at a fraction (and we really mean a fraction) of the prices charged by other lines, The Ordinary is causing a serious stir in the beauty industry. The minimalist packaging emphasises the brand’s pared-back yet sciencebased approach, which it sums up as ‘clinical formulations with integrity’. While The Ordinary isn’t yet available in SA stores, you can purchase products online, directly from its international website, theordinary.com, or via Bay-One for Africa, bay.one.
THE ORDINARY PRODUCTS FROM R129 (FOR THE ORDINARY HIGH-ADHERENCE SILICONE PRIMER; EXCLUDES DELIVERY), BAY-ONE FOR AFRICA, BAY.ONE