BVLGARI’S NOTABLE MOMENTS
1905 Condotti The opens. Bvlgari Today, store in No Rome’s 10 houses Via dei the flagship store.
1960 Tubogas-style Serpenti watches are introduced in gold and various enamel examples, many with gemstone accents.
1970-1979 The group expands globally with new stores in New York, Geneva, Monte Carlo and Paris.
1977 The Bvlgari Bvlgari watch is created, a model now considered a classic that is still a bestseller.
1993 Bvlgari launches its first fragrance, Eau Parfumée Cologne au Thé Vert.
1995 Its earliest men’s fragrance, Bvlgari pour Homme, is introduced.
1997 The silk collections are revealed worldwide. An agreement with Luxottica is signed for the production of eyewear.
2001 Bvlgari creates Bvlgari Hotels & Resorts with the Luxury Group, the hotel division of Marriott International.
2007 Bvlgari reopens its historical Fifth Avenue store. Inaugurated in
1989, it is the largest Bvlgari store in the USA.
2011 The Bvlgari family joins forces with the LVMH Group in order to reinforce long-term development and worldwide growth, and to realise noteworthy synergies. 2014 Bvlgari celebrates its 130th birthday.