BVL­GARI’S NOTABLE MO­MENTS

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1905 Con­dotti The opens. Bvl­gari To­day, store in No Rome’s 10 houses Via dei the flag­ship store.

1960 Tubo­gas-style Ser­penti watches are in­tro­duced in gold and var­i­ous enamel ex­am­ples, many with gem­stone ac­cents.

1970-1979 The group ex­pands glob­ally with new stores in New York, Geneva, Monte Carlo and Paris.

1977 The Bvl­gari Bvl­gari watch is cre­ated, a model now con­sid­ered a clas­sic that is still a best­seller.

1993 Bvl­gari launches its first fra­grance, Eau Par­fumée Cologne au Thé Vert.

1995 Its ear­li­est men’s fra­grance, Bvl­gari pour Homme, is in­tro­duced.

1997 The silk col­lec­tions are re­vealed world­wide. An agree­ment with Lux­ot­tica is signed for the pro­duc­tion of eye­wear.

2001 Bvl­gari cre­ates Bvl­gari Ho­tels & Re­sorts with the Lux­ury Group, the ho­tel di­vi­sion of Mar­riott In­ter­na­tional.

2007 Bvl­gari re­opens its his­tor­i­cal Fifth Av­enue store. In­au­gu­rated in

1989, it is the largest Bvl­gari store in the USA.

2011 The Bvl­gari fam­ily joins forces with the LVMH Group in or­der to re­in­force long-term devel­op­ment and world­wide growth, and to re­alise note­wor­thy syn­er­gies. 2014 Bvl­gari cel­e­brates its 130th birth­day.

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