Johannesburg design store Mødernist offers us an inside look at its new space and refreshed product range
For the past seven years, Joburg’s growing passion for Mid-Century Modern design has been satisfied (at least in part) by the unique collection of pieces at Mødernist in Parkhurst, and now the little-corner-shopthat-could is sizing up – and branching out.
The new space – located just a few blocks down from its original spot on Parkhurst’s 4th Avenue ‘strip’ – encompasses two floors of what was a 1950s electrical store on the corner of 4th Avenue and 6th Street, and is filled to the rafters with even more of Mødernist’s covetable products and fittings.
Alongside vintage items and Scandinavian classics, the store will also expand its in-house range of ’60s-style couches as well as offer niche products by small design brands such as perfumer Saint d’Ici, accessories designer Thalia Strates and paintings by ‘acrylic colourist’ Allan Barnsley.
The idea for Mødernist came about in 2011: vintage design expert Gavin Thomas, who founded Wasteland – one of the city’s first specialist vintage stores – and Anikesh Ramani, an advertising executive and one of Gavin’s best customers, put their heads together to bring Joburg the finest in Mid-Century Modern pieces in one curated space.
Since then, the pair have made connections around the world to bring the best original and replica work of the period to Johannesburg for the first time.
At their core, though, Ramani says they’re all about good-quality stuff. ‘ We always looked at evolving and how we can make things better, but we didn’t have the space. So now you can buy an item for R200, or R80 000; you can buy clothing, or coffee, a gift or something for yourself. At the end of the day, it comes down to two words: good design. From furniture and paintings to wallets and handbags, that’s what we want to showcase and share.’ modernist.biz
Mødernist cofounders Anikesh Ramani and Gavin Thomas at their (1950s Scandinavian) welcome desk in their new location in Joburg’s Parkhurst on the corner of 4th Avenue and 6th Street – a double-storey version of their former premises on the same street. T HIS PAGE