MOD­ERN MADE

Jo­han­nes­burg de­sign store Mødernist of­fers us an in­side look at its new space and re­freshed prod­uct range

House and Leisure (South Africa) - - View - TEXT GARRETH VAN NIEK­ERK PHO­TO­GRAPHS GRAEME WYL­LIE

For the past seven years, Joburg’s grow­ing pas­sion for Mid-Cen­tury Mod­ern de­sign has been sat­is­fied (at least in part) by the unique col­lec­tion of pieces at Mødernist in Parkhurst, and now the lit­tle-cor­ner-shopthat-could is siz­ing up – and branch­ing out.

The new space – lo­cated just a few blocks down from its orig­i­nal spot on Parkhurst’s 4th Av­enue ‘strip’ – en­com­passes two floors of what was a 1950s elec­tri­cal store on the cor­ner of 4th Av­enue and 6th Street, and is filled to the rafters with even more of Mødernist’s cov­etable prod­ucts and fit­tings.

Along­side vin­tage items and Scan­di­na­vian clas­sics, the store will also ex­pand its in-house range of ’60s-style couches as well as of­fer niche prod­ucts by small de­sign brands such as per­fumer Saint d’Ici, ac­ces­sories de­signer Thalia Strates and paint­ings by ‘acrylic colourist’ Al­lan Barns­ley.

The idea for Mødernist came about in 2011: vin­tage de­sign ex­pert Gavin Thomas, who founded Waste­land – one of the city’s first spe­cial­ist vin­tage stores – and Anikesh Ra­mani, an ad­ver­tis­ing ex­ec­u­tive and one of Gavin’s best cus­tomers, put their heads to­gether to bring Joburg the finest in Mid-Cen­tury Mod­ern pieces in one cu­rated space.

Since then, the pair have made con­nec­tions around the world to bring the best orig­i­nal and replica work of the pe­riod to Jo­han­nes­burg for the first time.

At their core, though, Ra­mani says they’re all about good-qual­ity stuff. ‘ We al­ways looked at evolv­ing and how we can make things bet­ter, but we didn’t have the space. So now you can buy an item for R200, or R80 000; you can buy cloth­ing, or cof­fee, a gift or some­thing for your­self. At the end of the day, it comes down to two words: good de­sign. From fur­ni­ture and paint­ings to wal­lets and hand­bags, that’s what we want to show­case and share.’ mod­ernist.biz

Mødernist co­founders Anikesh Ra­mani and Gavin Thomas at their (1950s Scan­di­na­vian) wel­come desk in their new lo­ca­tion in Joburg’s Parkhurst on the cor­ner of 4th Av­enue and 6th Street – a dou­ble-storey ver­sion of their for­mer premises on the same street. T HIS PAGE

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