THE WORLD OF TRAVEL

THE TOURISM MARKET CAN BE TOUGH, EVEN FOR THOSE ALREADY ESTABLISHED IN THE INDUSTRY. AFTER ALL, NETWORKING AND CREATING NEW OPPORTUNITIES IS NO EASY TASK. WORLD TRAVEL MARKET AFRICA 2018 PROVIDES AN OCCASION TO DO JUST THIS.

Now in its fifth year, The World Travel Market (WTM) Africa – taking place at the Cape Town International Convention Centre from 18th to 20th April – is Africa’s leading B2B exhibition for inbound and outbound tourism markets. With over 5,000 travel-industry professionals in attendance, and approximately 77 countries and regions being represented, attendees are virtually guaranteed of making at least one valuable connection. All kinds of travel is also represented at the event, from adventure travel, activity holidays and safari holidays to cultural and heritage tourism, as well as business travel.

Following an international formula which has already proven successful, WTM Africa mirrors the structure of the WTM London and Arabian Travel Market in Dubai. Consequently,WTM Africa delivers a healthy mix of brands, invited media to provide exposure for the event, pre-scheduled appointments with travel experts and buyers, casual on-site networking throughout the day, scheduled evening functions, and travel trade visitors.

Still not sure how the event could potentially help you? Through all of this careful planning and structure, the event has been tailored to create opportunities for new sales leads, to launch new travel-related products, increase brand awareness, and gather market intelligence. The main draw card, however, is the chance for networking with key decision makers, developing new partnerships, and maintaining existing partnerships. In this industry in particular, it is not what you know, but who you know.

“The show is getting better and better. It is definitely a must-attend event, as it is the best way to improve business to SA,” remarked a representative at Incentive Meetings Events Industriestraße, Germany, who attended the event last year.

Heed the wise words of this representative, head to World Travel Market Africa 2018, and see your opportunities soar to new heights.

For more information, visit www.africa.wtm.com.