SAY IT IN SIX

Six Things to Know About Nelisiwe Masango

In Flight Magazine - - THAT FEED - { TEXT: PAULA RA­BEL­ING | IM­AGES © SUP­PLIED }

NELISIWE MASANGO (26), FOUNDER AND DI­REC­TOR OF IN­TER­NA­TION­ALLY AC­CLAIMED AND AWARD-WIN­NING IN­VEST­ING TRAIN­ING COM­PANY, BEAR RUN IN­VEST­MENTS, IS AN EN­TRE­PRE­NEUR THAT SEEKS TO CHANGE THE FI­NAN­CIAL LAND­SCAPE OF THE COUN­TRY. In Flight RE­CENTLY CAUGHT UP WITH HER TO DIS­COVER SIX NEW THINGS ABOUT THIS BUSI­NESS POW­ER­HOUSE.

#1: MASANGO BE­LIEVES SHE WAS BORN AN EN­TRE­PRE­NEUR

“While some peo­ple as­pired to be en­trepreneurs, I was born one,” she ex­plains. She de­fines en­trepreneur­ship as the process of find­ing so­lu­tions and serv­ing the com­mu­nity – as such, she is a firm be­liever in “ser­vant lead­er­ship”.

#2: HER IN­SPI­RA­TION BE­HIND RUN BEAR IN­VEST­MENTS WAS WEALTH CRE­ATION

“We all have the same 24 hours in a day, but some peo­ple achieve more and be­come fi­nan­cially suc­cess­ful while oth­ers are not so for­tu­nate.” She be­gan re­search­ing the topic and found that be­ing fi­nan­cially in­de­pen­dent is a mind-set. From there, she knew her call­ing was to im­prove the fi­nan­cial lives of South Africans. “With the ma­jor­ity of the South African pop­u­la­tion be­ing fi­nan­cially il­lit­er­ate, I made a de­ci­sion to make a dif­fer­ence in the world by teach­ing peo­ple about per­sonal fi­nan­cial man­age­ment, wealth cre­ation, long-term in­vest­ing, and en­trepreneur­ship.”

#3: MED­I­TA­TION IS IM­POR­TANT

Masango sites that med­i­ta­tion has been an im­por­tant as­pect of her suc­cess.“[I] have some quiet time in the morn­ing to clear my thoughts and en­sure that my daily plans align with my ul­ti­mate goals, as well as med­i­tat­ing at the end of a pro­duc­tive day for in­tro­spec­tion and to re­flect on the day.”

#4: SHE IS WELL-AWARDED

Ac­cord­ing to Masango, her great­est per­sonal ac­com­plish­ment was re­ceiv­ing the African En­tre­pre­neur­ial Vi­sion­ary Lead­er­ship In­no­va­tion Award 2017 from Frost and Sul­li­van, while her great­est busi­ness ac­com­plish­ment was be­ing the youngest fe­male owner

of a Seta (Skills Ed­u­ca­tion Train­ing Au­thor­i­ties) ac­cred­ited train­ing provider in South Africa in 2018.

#5: SHE STARTED A NON-PROFIT

To en­cour­age and em­power women of all ages, races, and eth­nic­i­ties, Masango be­gan Fe­Fine in 2016. Fe­Fine is a plat­form for women to come to­gether to sup­port one an­other on a pro­fes­sional level, but also to en­cour­age women to be­come fi­nan­cially in­de­pen­dent. It has col­lab­o­rated with lo­cal brands, in­clud­ing Sta-Sof-Fro. “Sta-Sof-Fro has done an im­pec­ca­ble job of bring­ing a group of women to­gether to stand as one and to in­spire women from dif­fer­ent back­grounds. Their amaz­ing #WearYou cam­paign speaks of the im­por­tance of be­ing an in­di­vid­ual, and em­brac­ing your ex­ter­nal beauty, but also mo­ti­vates women to be bold, fear­less, con­fi­dent and un­apolo­getic about their as­pi­ra­tions and abil­ity to con­quer. United we stand, di­vided we fall!”

#6: SHE WISHES MORE SOUTH AFRICANS KNEW ABOUT IN­VEST­ING

“I wish ev­ery South African knew the ba­sics of fi­nance and was open to im­prov­ing their fi­nan­cial ed­u­ca­tion and in­vest­ing in fi­nan­cial lit­er­acy. We spend such a sig­nif­i­cant amount of time work­ing to­wards mak­ing money, that we do not fo­cus enough of our at­ten­tion on keep­ing money. As a na­tion, it is im­por­tant for us to ad­dress these is­sues from within our own house­holds and com­mu­ni­ties.”

Masango be­lieves that ed­u­ca­tion is an es­sen­tial com­po­nent in help­ing more South Africans to be­come fi­nan­cially in­de­pen­dent. “It is very im­por­tant for one to be fi­nan­cially ed­u­cated as ed­u­ca­tion is not just a once-off process but an on­go­ing life-long jour­ney to fi­nan­cial in­de­pen­dence.” It is be­cause of this that she be­lieves in up­skilling and train­ing the in­dus­try in which she will con­tinue to in­vest. “I live by the proverb: ‘If you give a man fish, you feed him for a day, but if you teach him how to fish, you feed him for a life­time.’ I per­son­ally feel that ed­u­ca­tion, on all lev­els, is re­quired to build a sus­tain­able global econ­omy.The late Nel­son Man­dela put it best when he said:‘Ed­u­ca­tion is the most pow­er­ful weapon which you can use to change the world.’ By build­ing a lead­ing train­ing com­pany, we can em­power in­di­vid­u­als through ed­u­ca­tion, as well as up­lift the com­mu­nity and those who were pre­vi­ously dis­ad­van­taged through learn­er­ships.”

For more in­for­ma­tion about Bear Run In­vest­ments, please visit www.bear­run­in­vest­ments.co.za.

I wish ev­ery South African knew the ba­sics of fi­nance and were open to im­prov­ing their fi­nan­cial ed­u­ca­tion and in­vest­ing in fi­nan­cial lit­er­acy. – Nelisiwe Masango

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