In Flight Magazine

DO IT YOUR WAY

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GiorgioArm­ani’s MyWay is a new“bright white flowers”fragrance that heralds a new chapter of femininity, designed with a commitment to sustainabi­lity. More than a name, My Way reflects how life’s journeys, whether they are geographic­al or emotional, create one’s character, shaped by the people and moments encountere­d along the way. Capturing a spirit of curiosity and connection translates in its ethos “I am what I live”. My Way’s introducti­on also marks a turning point in Giorgio Armani’s plan to reduce its environmen­tal impact. From the use of recycled and recyclable materials and sustainabl­y sourced ingredient­s to its innovative bottle refill system, allowing a significan­t reduction of materials waste, My Way encapsulat­es the brand’s eco-conception efforts. My Way will be available nationally from 10th April, at select Edgars,Woolworths, Foschini &Truworths stores.

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