HYUNDAI SANTA CRUZ HEADING FOR AMERICA
Hyundai executives have purportedly given the green light to develop a production version of the Santa Cruz bakkie concept. This was confirmed by Hyundai Motor America’s vice president of corporate and product planning, Michael J O’Brien, in an interview with Reuters. He stated that the bakkie will be offered in the United States, but did not give a timeline as to when it will arrive.
This will be the first time the company is venturing into the competitive bakkie market in the United States. This decision comes as part of broader plan to move away from sedans in one of the Korean automaker’s most important markets.
The Santa Cruz concept was positioned as a lifestyle vehicle similar to the Honda Ridgeline (available in the US), but no more details have been given about the production version.
As part of Hyundai’s future plans, Reuter’s reported that an all-new seven-seat crossover will replace the Santa Fe in the US in early 2019. A redesigned Tucson is expected by 2020.