Celebrate SA’s diversity

After what many would say has been an arduous year, with incidents that posed a serious threat to social cohesion in South Africa, heritage month presented an opportunity for all South Africans to understand and celebrate the significance of our diversity.

South Africa has come a long way since the days of colonialism and the subsequent effects of apartheid that sought to divide us along ethnic lines, and calls for reflection.

South Africa, like the United States, can benefit economically from its diversity. I challenge every South African to embrace their heritage and open up to the possibility of flaunting our multispectral culture internationally.

Black Americans created the hiphop subculture that has become a commodity worldwide, permeating even the most conservative shores in the Far East.

Ladysmith Black Mambazo sold isicathamiya to the world. Most of our younger artists are getting recognition and creating demand in Western countries. Cassper Nyovest’s hit single, Gusheshe, is being used as a soundtrack for an international Sprite advertising campaign.

From creative industries to other sectors, the infusion of our cultures into our goods will ensure that we make an impression on the international market with unique products.

If the government’s plan is to create 100 black industrialists, then an active citizenry has to step up to the plate and demonstrate how they will monetise South African culture to the benefit of the country’s economic wellbeing. —