Put your cash where your heart is
Want to invest in socially responsible companies? This is how the good, bad and ugly stack up
From the tragedy that was Marikana to the scandal Ford is facing over spontaneously combusting Kuga vehicles, the effect companies have on people and the places they operate in can affect their bottom line and their ability to raise money.
In South Africa, there are a growing number of financial products that focus on responsible investment aimed at getting companies to account — literally — for how they deal with environmental, social and governance (ESG) issues.
If you are an ordinary investor this can be a little bewildering.
There is still some confusion between responsible investing and other concepts such as impact investing or green investing. And, although there are a growing number of products and tools that focus on ESG factors available to institutional investors, there are fewer options available to retail investors, particularly for inexpensive, passive investment tools such as exchange traded funds.
But this is changing as people become more socially and environmentally conscious.
Research from developed countries shows that millennials, those born between 1982 and 2004, are more aware of these issues and more interested in making investments informed by them.
Research last year by the Canadian Responsible Investment Association revealed that millennials are 65% more likely than baby boomers, the generation born after World War II, to consider ESG questions when making investments.
We are not talking small change here, with another report estimating that roughly $30-trillion in financial and nonfinancial assets will be passed from baby boomers to millen- Choice: There is a growing range of responsible investing platforms for institutional investors.
nials in the United States alone.
Responsible investing is not the same as impact investing or socially responsible investment (SRI) and does not, for instance, require that investors screen out some companies or sectors.
According to the United Nations’ Principles of Responsible Investment (PRI) initiative, it simply requires including ESG i nformation i n decision-making.
According to the PRI, although some approaches to ethical investing aim to combine financial returns with ethical returns, responsible investment can be pursued by investors whose sole purpose is financial return.
In South Africa, responsible investing is included in an amendment to regulation 28 of the Pensions Fund Act in 2011.
In its preamble it says prudent investing should consider “environmental, social and governance” factors.
Several South African firms are also signatories to the PRI, which has a local embodiment — the Code for Responsible Investing in South Africa (Crisa).
The JSE was the first developingcountry stock exchange to launch a socially responsible investment (SRI) index, which it did in 2004. But, over time, questions were raised about the selection criteria and its performance, and in 2015 it was replaced with the responsible investment index series, in partnership with index provider FTSE/Russell.
According to Corli le Roux, the JSE’s head of sustainability, the index assesses the disclosure of ESG issues, rather than being a measure of what makes a sustainable company.
“What we have always been trying to achieve is to positively influence corporate behaviour and increase their transparency, which then increases their accountability to the stakeholders that look at that information,” said Le Roux.
The rating model assesses a company’s exposure to each of the three ESG pillars as well as a range of themes under each pillar. It is then scored against these themes and pillars, culminating in one rating.
This choice of methodology is the reason why a company such as British American Tobacco, a firm not everyone is likely to associate with ethical investment, makes it on to the index.
In South Africa, given the nature of the economy and the extent to which large companies are active in sectors that might otherwise be excluded, it is better to include them and enable engagement over ESG concerns.
Mark Davies, a director of Kigoda Consulting, which specialises in ESG research and analysis, said that, although several South African market participants have signed on to initiatives such as the PRI and Crisa, there are areas that could be strengthened.
For one, individual pension fund holders are not as active or empowered as they could be about holding their pension funds accountable on social or ethical issues. As owners of capital through their pensions funds, individual members should be asking their trustees how ESG issues are factored into their investment mandates.
In addition, South African asset managers have typically opted to engage companies on issues “behind closed doors”, making it difficult, Davies said.
Although there is a growing range of responsible investing platforms for institutional investors for retail investors, the choices are less diverse.
This is because of a combination of factors, including financial advisers’ level of understanding about responsible investment. In addition, funds established early on in the evolution of socially responsible investing in South Africa did not perform well, contributing to a perception of lack of demand from investors.
The industry has also moved towards “integration”, Davies said. Rather than creating products explicitly labelled as responsible investment, some providers claim to incorporate ESG factors in the analysis methodologies of all their funds.