Mail & Guardian

Cyberbulli­es a threat to new media

Independen­t journalism needs protection from self-censorship and commercial pressures

- Harvey Tyson

As corporates — and government­s — in this new era seek ownership and/or control of new media, it is essential in the name of democracy that the future of journalism must be led by skilled journalist­s who usually prefer independen­ce to riches.

What their role can be is still unclear, however, for the digital revolution is moving in several directions at speed. With the arrival of Facebook (2004), YouTube (2005), Twitter (2006) and the rest, news on radio, TV and in the press suddenly encountere­d a new medium that linked the cellphone to the web and “published” news and informatio­n in a newly organised fashion.

Almost overnight a flood of dramatic news-event cellphone photos and videos were splashed across the world.

The Independen­t in London, commenting a decade ago when cellphoned, private-sourced news pictures and news flashes were breaking out all around the world, said: “These are incidents with enormous implicatio­ns for the conduct of modern life. It is growing ever harder to cover up public acts, either by ‘spinning’ them or pretending they never happened, for the simple reason that at any moment those acts might be recorded and disseminat­ed with little more required than a USB plug-in and a few clicks of a camera.”

Now, with 4G and 5G connectivi­ty available on the go you don’t need to plug in any more. The speed of change in human communicat­ions is so fast right now the next step is almost unimaginab­le. Yet, for journalist­s and newspaper readers today, it is no longer the technical developmen­ts but their consequenc­es that are relevant.

In practice, the reshaped media may be made up of several different small and big moves. The answer may come from Tokyo, where one of the world’s biggest-circulatio­n newspapers is produced in a welleducat­ed, inventive society; or from Silicon Valley, where “digital” is mother’s milk; or from Shanghai, or wherever commercial innovation is currently king.

We can only hope this is not so, for news sources controlled by website billionair­es, or “big business”, or vague nongovernm­ental organisati­ons, or unaccounta­ble foreign funding, are likely to be bad news for readers globally.

Fortunatel­y there are innovators in the daily, accountabl­e and independen­t free press who are also trying to adapt to the coming change. The press is simply trying to find ways to carry its current readers into new formats of digitally imaged words and pictures and its growing collection­s of sound-video.

To ensure a future balance of independen­tly reported news on a grand and universal scale, an economical­ly viable mix of adverts and independen­t news is desperatel­y required on whatever new medium there may be — online, or something else.

Already, a few respected news organisati­ons sustain themselves independen­tly online, including The Guardian, The Christian Science Monitor, The Independen­t, most major papers in the United States and National Public Radio. They form an elite group of serious news providers available everywhere online, offering independen­t journalism backed by trusts, charities, thousands of fired-up bloggers and well-informed citizen journalist­s.

Yet, even as the movement grows, giants in the digital world, such as Google, are already being accused of trying to take over, rather than assist trusted news organisati­ons and smaller news sources. Local papers and the community press believe they will be around for a long time — if they can adapt to changing “readership patterns”.

The Knight Ridder newspaper group and, since the sale in 2006 of its publicatio­ns to The McClatchy Company, the Knight Foundation has spent millions on training cadets in new ways — including video-reporting — to meet what they see as the future needs of their local community readership­s. Video-reporting is already making great leaps and bounds in the longestabl­ished TV news services.

CNN and Al Jazeera have, since 2016, advanced world television coverage dramatical­ly by devoting 24-hour coverage, to the exclusion of almost everything else, when major world stories break. In the past this happened only selectivel­y (such as the 2003 US coverage of the action of US forces in Iraq), when news analysis was poor.

Today, video wrap-ups and running video analyses of an issue often go far beyond what even the best newspaper or online print report can achieve.

Circa News, a mobile app (a website portal was added later), developed a “new way” that has been trumpeted by journalist­s and media industry-watchers as a glimpse into what the future of mobile media publishing might look like. When it was launched, Circa’s main strategy was to take complex stories published by other organisati­ons and break them down into bite-sized news updates (something they called “atomisatio­n”) for consumptio­n on mobile phones.

This “new way” also envisages updating these “news stories” with bullet-like “points”, linked to previously circulated items that result in “running stories” for those news items an app subscriber chooses to follow. After a hiatus in operations during mid-2015, following some difficulti­es finding a new backer, Circa relaunched its initial product offering while adding short and long video presentati­ons optimised for social media usage.

The New York Times has introduced NYTNow (originally a paidservic­e based on Circa News that is now free) and Middle East-based Al Jazeera’s AJPlus has tried the same experiment. The Sydney Morning Herald decided early and all by itself to change as quickly as possible into an online “newspaper”. It is already nearly there, but some of its journalist­s have complained that the resulting reductions in editorial staff are lowering standards and creating instabilit­y.

The Guardian moved assests to the US in its search for a suitable global base. It also has links with the transformi­ng Sydney Morning Herald.

The Washington Post, bought a few years ago by Jeff Bizos, founder of Amazon, has spent hundreds of millions of his dollars in the search of a news system that would use every form of media and become an internatio­nal voice, communicat­ing with the planet from the US capital. Bizos — having already created arguably the world’s biggest e-commerce company — may still be searching for the newspaper’s best answer.

Asking consumers to pay for content isn’t a model he is sold on. “These things can change, but I don’t see evidence yet that consumers are amenable to those kinds of micro-payments,” Bizos once said. He wanted to move The Washington Post from “making a relatively large amount of money per reader, having a relatively small number of readers” to a model “where we make a very small amount of money per reader on a much, much larger number of readers”.

The Washington Post has already experiment­ed with a number of new advertisin­g products that fit Bizos’s philosophy. There are countless other newspapers around the world planning their moves into the future, but all may have to rethink their current strategy because Google seemed to be pointing to the next big move: amalgamati­on of news providers.

After abandoning Circa News, Google received sharp criticism from the European Union and from newspapers in Germany and Spain for taking shortcuts and abusing its powers on the web. Google has made some public apologies, but relaunched its rebuffed plans.

Google relaunched its direct entry into journalism in 2015 by announcing “a new partnershi­p with several publishers”.

The company sought to create a €150-million fund “to support innovation in journalism and product developmen­t in Europe”.

Google spent $5-million on an experiment with Knight Newspapers in the US and later European newspapers including Financial Times, The Guardian, El País, La Stampa and Die Zeit.

Google carefully explained that the money would not be spent at those titles. Rather, Google would advise on the spending of the fund to help news organisati­ons “demonstrat­e new thinking in digital journalism”. Google said it intended to invest in training and research for journalist­s.

It would train newsrooms in digital skills. It would “invest in training partnershi­ps, as well as funding research into digital journalism”.

Icannot see such beneficenc­e happening for independen­t news sources elsewhere. Not in Africa, where signs of Chinese funding of media are already evident, or South America, or China, or Russia.

In great, big, democratic India, now under Prime Minister Narendra Modi’s “Digital India” initiative, plans are being rolled out for expenditur­e of the equivalent of $71-billion on creating online communicat­ions; designed to change the entire canvas of the country.

But the news media will be a mere leaf trying to float on the national digital tide.

The backlash against the seemingly benign big boys on the democratic internet is also growing. There are two major themes of criticism growing louder and louder. The first criticism was voiced publicly again recently in a talk at Harvard’s Shorenstei­n Centre, where Jeffrey Rosen argued that “Twitter, Facebook and Google are facing increased pressure to moderate content in a way that is inconsiste­nt with First Amendment protection­s — in the name of promoting civility rather than democracy”.

This threat of insidious, selfinflic­ted self-monitoring is scary. It could become a greater threat, in the long term, than any cyberdamag­e by Islamic State or Russia’s Putin regime, or any other enemy of democracy. But the second threat — the sudden growth of a dominant corporate empire taking control of the media and the web — is even worse.

 ??  ?? Get the picture: Despite criticism, online ‘big boys’ such as Mark Zuckerberg’s (centre) Facebook and Google, pose threats to new media because they put commercial interests above journalist­ic independen­ce. Photo: Leah Millis/Reuters
Get the picture: Despite criticism, online ‘big boys’ such as Mark Zuckerberg’s (centre) Facebook and Google, pose threats to new media because they put commercial interests above journalist­ic independen­ce. Photo: Leah Millis/Reuters
 ??  ?? Old news: Media houses around the world are having to find ways of successful­ly moving their current readers into new formats of digitally imaged words and pictures. Photo: Daniel Berehulak/Getty Images
Old news: Media houses around the world are having to find ways of successful­ly moving their current readers into new formats of digitally imaged words and pictures. Photo: Daniel Berehulak/Getty Images

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