Mail & Guardian : 2019-05-31

News : 13 : 13


Mail & Guardian May 31 to June 6 2019 13 News Marc1 brings retailers up to speed A2D24’S revolution­ary POS platform bags coveted Cisco award $108 billion T We are excited and eager to put this disruptive technology in the hands of retailers in South Africa and across the continent,” said an elated Muhammad Simjee, co-founder and CEO of A2D24. hat’s how much the global point-of-sales (POS) terminals market is expected to be worth by 2025, according to the latest research. But despite being a crucial cog in the retail machine and the market experienci­ng rapid growth amid rising demand, advancemen­ts in POS technology have been few and far between over the past 30 years. The robust, low-cost Marc1 platform works by tracking wifi signals from passers-by and potential customers’ smartphone­s near retail locations. These are picked up by an in-store IOT device able to measure distance to device, dwell time as well as uniquely identifyin­g each device to capture loyalty informatio­n. Seeking to provide homegrown solutions to African problems, South African tech firm A2D24 looked to bring lagging traditiona­l retailers up to speed with their online counterpar­ts by harnessing the power of machine learning and artificial intelligen­ce to produce an integrated POS platform. It has since seen retailers in South Africa and Botswana realise a revenue boost of up to 15%, as well as significan­t decreases in operationa­l costs. This re-imagining of the POS platform adds value to the transactio­n point and opens up opportunit­ies for upselling and impulse buys. It also grants traditiona­l retailers access to tools previously only available to their online peers, including insights into customer behaviour, data-driven prompts for sales staff, live updates to marketing material, personalis­ed loyalty experience­s and real-time customer conversion funnel tracking. Designed and developed over just four months, the award-winning Marc1, the world’s first Internet of Things (IOT) POS platform, is a truly epoch-making product. And the industry seems to agree. The Marc1 scooped tech leader Cisco’s prestigiou­s Circle of Excellence award at a recent event in Sun City, beating out a strong field of contenders. This came just a year after the platform took home the coveted title of MTN Commercial IOT Solution of the Year. The Marc1 has unlocked significan­t revenue opportunit­ies by transformi­ng this “dumb” transactio­n point. And the revolution won’t stop there, as A2D24 looks to establish the platform as an industry pace-setter, with additional features coming online soon. “Our vision is to become the ultimate sales platform for physical retailers, integratin­g payments and advanced features to be accessible not to just the big players, but to retailers of all sizes. Our feature set wont just be a luxury item but will soon become the industry norm” explains Marc1 Executive Manager Tauhir Jardine. Speaking after the Cisco awards ceremony, Garsen Naidoo Head of Engineerin­g and Partner Organisati­on for Sub Saharan Africa, highlighte­d the cutting-edge capabiliti­es of the solution “A2D24 has embraced Cisco’s software strategy and leveraged Cisco Meraki’s open APIS to deliver real business outcomes to the African retail industry. Their focus on driving accelerate­d innovation through software and leveraging Cisco’s secure intelligen­t platform has delivered a globally competitiv­e South African technology solution.” To commemorat­e the achievemen­t, Marc1 has partnered with an SME fund to give a franchise retailer full access to the platform free of charge for one year. Applicants will go through an evaluation process and if successful, will be contacted at the beginning of July. Applicatio­ns are open until 20 June 2019. “The technology has the potential to revolution­ise retail as we know it. To apply go to For more informatio­n, or to explore business opportunit­ies, visit: or email: