Mail & Guardian

Harnessing the power of the collective

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Harnessing the power of the collective as opposed to a top-down “this is our CSR initiative” is more powerful in terms of addressing needs and getting team buy-in. Collaborat­ive societies are what is needed to address the broader issues within this country and beyond. So, the skill of collaborat­ion can be employed in organisati­ons and then positively mirrored in society when grappling with bigger societal issues.

In the same way organisati­ons leverage the innovative ideas of their teams for business purposes, they can harness this collective thinking to solve some of society’s bigger challenges. These can then be employed in partnershi­p with and with the backing of other organisati­ons, government, NGOS or NPOS.

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