How to market your postgraduate degree to employers

You have to be proactive to find employment in a very competitive market

Pursuing a postgraduate degree is an intellectually fulfilling endeavour and a sure route to furthering skills and expertise in a specific field. Despite this, many people find themselves struggling to find employment after studying. Recruitment experts say many job seekers are not marketing themselves and their newly acquired skills effectively.

Invest in effective self-marketing

Create a strong, professional presence, both online and in person. Update Linkedin regularly and tailor your CV for each application. List your most recent studies first, and mention your qualification in your cover letter. A website or online portfolio can help showcase your work achievements and professional development. If you conducted a research project, thesis or academic article, be sure to include the title and a brief summary.

Include work experience — many postgraduate qualifications include an internship or learnership. Highlight the transferable skills acquired during your studies, work experience and extracurricular activities.

Start small

When job hunting, do not just look at bigname companies. Smaller companies may offer competitive salaries and higher starting positions, and likely receive less applications. Starting at a smaller company is a good way to gain experience while scouting for other options.

Remember that an entry level position is just that: a foot in the door. After so many years of studying, you might expect to walk into a job at a corner office, but this is rarely the case, especially for young job seekers without previous experience.

Network

Attend career fairs and use the opportunity to connect with specific companies and recruiters. Create your own opportunities — even if jobs are not being advertised, approach contacts in your networks or employers you have an interest in working for. Pitch what you have to offer, suggest collaborations or ask for advice that may assist in the hiring process.