How to apol­o­gise – prop­erly

In our CALL-OUT CUL­TURE, more of us are apol­o­gis­ing in a bid to [email protected]:5 @R6?5:?8. But for some, sorry still seems to be E96 92C56DE [email protected] Fiona Cowood ex­plains HOW TO SAY IT AND MEAN IT

Marie Claire (South Africa) - - Contents -

If it looks like an apol­ogy and sounds like an apol­ogy, then surely it must be an apol­ogy, right? Well, not quite. Last year, a seem­ingly end­less stream of peo­ple – from Hol­ly­wood pro­duc­ers to politi­cians – queued up to school us in the art of the ‘faux­pol­ogy’, telling us they were sorry for be­ing caught if their past be­hav­iour had of­fended any­one. With so many apolo­gies fly­ing around, how did they man­age to get them so wrong? For the past five years, jour­nal­ist Mar­jorie In­gall has been co-run­ning a US blog, Sor­ry­, in which she ex­am­ines the cal­i­bre of pub­lic apolo­gies, and she says she’s ‘never known a pe­riod quite like this.’

We are in the midst of a time when the need to apol­o­gise is faster and

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