Ah, collagen. This protein is a favourite among those who want to retain their youthful looks, as it is a naturally occurring substance that keeps skin plump, bright and wrinkle-free. Unfortunately, our collagen production starts slowing down in our mid- to late twenties, which is when the inevitable ageing process kicks in. Collagen is also needed to keep our joints supple and bones strong, but most people adding it (in powdered form) to their daily smoothies are doing so because of the supposed skincare benefits. Even celebrities – such as Jennifer Aniston and Kourtney Kardashian – swear by this protein to keep them looking youthful. And the celebs can’t possibly be wrong. Right?
THE TRUTH: Is collagen the fountain of youth? The evidence is murky. However, it appears that collagen supplements are far more likely to make a noticeable difference to skin (and joints, and bones) than a collagen cream that promises increased production and reduced wrinkles. ‘There are claims that applying collagen in the form of creams can boost collagen within the skin, helping to reduce signs of ageing,’ explains Dr Clare Morrison in an article for Netdoctor.co.uk. ‘However, there is little data to support these claims.’ There you go. The verdict is out on just how beneficial your latest jar of collagen-infused cream really is!